What are the responsibilities and job description for the Marketing Specialist Job at Goosehead Insurance Agency in Plano position at Goosehead Insurance Agency?
Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world-class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions so, we’re more than just a bit selective when it comes to hiring new team members.
Job Summary
As a Marketing Specialist, you will support marketing and operational programs for Enterprise Sales and Partnership teams. This role is a hybrid position that combines elements of partner marketing, partner program operational management, and enablement including data collection and reconciliation to ensure seamless integration into our CRM and Marketing automation system.
This role will work very closely with the Client Marketing team and Partner Marketing Manager on Go-to-Market planning and execution while ensuring operational efficiency and data integrity for scalable success.
Key Responsibilities
- Develop, execute, and manage partner marketing campaigns, including but not limited to webinars, content marketing, social media, and events.
- Collaborate with partners to identify co-marketing opportunities that align with the strategic goals.
- Oversee data collection, reconciliation, and transfer processes to maintain data integrity across partner programs.
- Manage file and data collection from partners to ensure timely and accurate reporting on campaign performance.
- Support ongoing CRM and marketing automation updates by ensuring partner data is accurately integrated and maintained.
- Ensure operational processes are in place to streamline partner program execution and reporting.
- Work closely with our client marketing and partner marketing team to drive joint marketing activities and accelerate revenue growth.
- Strong balance of relationship building, program management, content creation, and Go-to-Market planning and execution.
- Assist in maintaining up-to-date data for Partner Marketing projects across CRM and marketing automation platforms (Salesforce Marketing Cloud).
- Assist in planning, organizing, and executing events, including partner webinars, events, and engagement activities.
- Manage project board and marketing calendar.
- Possess an understanding of how to drive and execute pipeline and joint activities.
- Assist Client and Partner Marketing Managers with management of B2B and B2C campaigns, events and webinars, including content & landing page creation, registration management and reporting, and other ad-hoc tasks related to event execution and success.
Experience and Education
Benefits Summary
Goosehead is an equal opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.
To learn more about our job opportunities, apply here. We look forward to speaking with you!
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