What are the responsibilities and job description for the Digital Marketing Specialist position at Goosehead Insurance?
About Goosehead
Since 2003, Goosehead has been changing the face of the insurance industry and making the search for great coverage a piece of cake. We're committed to finding the best policies and rates, and that starts with our team. Our people are smart, inclusive, hungry for success, and strive everyday to win. There is noble purpose in all our efforts. The work we do matters. Not only are we fixing a broken industry, we get to win professionally and financially while doing it. If you think you have what it takes to grow with our company, we would love to meet you.
Job Summary
Goosehead is a forward-thinking insurance organization committed to driving innovation and growth through impactful marketing strategies. We are seeking a motivated and skilled Digital Marketing Specialist to join our Digital Acquisitions team; Goosehead is looking for the best in the industry to fill this role. This role is perfect for someone with a strong background in digital marketing, project management, and content creation who is ready to make an impact in a growth focused environment.
Principal Duties and Responsibilities
Digital Marketing Campaigns : Develop, implement, and monitor digital marketing strategies across platforms, including social media, email, and SEO.Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.Project Management :
Coordinate and manage end-to-end marketing projects, ensuring timely delivery and alignment with business goals.Collaborate with cross-functional teams to meet project milestones and deliverablesContent Creation & Copywriting :
Craft compelling and engaging content for websites, blogs, social media, email newsletters, and advertising campaigns.Maintain brand voice and tone consistency across all marketing channels.SEO & SEM :
Optimize website content and structure to improve search engine rankings and drive organic traffic.Manage PPC campaigns, including Google Ads and social media advertising, to achieve lead generation and conversion goals.Collaboration & Strategy :
Work with the marketing team to brainstorm and execute innovative marketing strategies.Support the creation of marketing calendars, campaign roadmaps, and content schedules.Experience and Education
Bachelor's degree in Marketing, Communications, Business, or a related field.3 years of experience in digital marketing, project management, and content creation / copywriting.Required Skills and Abilities
Proven experience managing digital marketing campaigns and tracking performance metrics.Strong understanding of SEO, SEM, Google Analytics, and other digital marketing tools.Exceptional writing, editing, and proofreading skills.Proficiency in project management tools (e.g., Monday.com) and marketing platforms.Excellent organizational and time management skills with the ability to manage multiple priorities.Preferred Qualifications :
Experience with graphic design tools such as Canva, Adobe Creative Suite, or similar.Knowledge of HTML, CSS, or CMS platforms.Certifications in Google Ads, Google Analytics, Monday.com, HubSpot, or related areas.Benefits Summary
High quality voluntary health, vision, disability, life, and dental insurance programs401K Matching PlanEmployee Stock Purchase PlanPaid holidays, vacation, and sick leaveCorporate sponsored programs to enhance employee physical, financial, mental, and emotional wellnessFinancial Solution Program
Equal Employment Opportunity :
Goosehead is an equal-opportunity employer and complies with all applicable federal, state, and local laws, rules, guidelines, and regulations. Goosehead strictly prohibits and does not tolerate unlawful discrimination against employees, applicants, or any other covered person because of race, color, religion, creed, national origin, ancestry, ethnicity, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender, gender identity, transgender status, age, physical or mental disability, veteran status, uniformed service, genetic information, or any other characteristic protected by applicable law. All applicants for employment and all Goosehead employees are given equal consideration based solely on job-related factors, such as qualifications, experience, performance, and availability.
To learn more about our job opportunities, apply here. We look forward to speaking with you!
