What are the responsibilities and job description for the Digital Marketing Specialist position at Gorbel?
Gorbel’s mission is simple: We improve people’s lives.
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We’re on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes – and we’re looking for people like you to join us in that mission.
We’re currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift
Job Description:
Under the direction of the Digital Marketing Strategist, research and analyze the options Gorbel has to increase awareness, leads, and sales by implementing effective digital marketing programs across a wide range of platforms. The person in this position should be the expert at knowing prospect and customer online behavior, competitors’ programs, understanding the use of digital advertising for B2B lead generation, and evaluating effectiveness of traditional and electronic marketing programs.
Responsibilities
ADA Physical/Mental/Workplace Requirements
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
A reasonable estimate of the current range is: Min. $60,405.80 to Max $79,481.00
That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We’re on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes – and we’re looking for people like you to join us in that mission.
We’re currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel® Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.
Work Shift
Job Description:
Under the direction of the Digital Marketing Strategist, research and analyze the options Gorbel has to increase awareness, leads, and sales by implementing effective digital marketing programs across a wide range of platforms. The person in this position should be the expert at knowing prospect and customer online behavior, competitors’ programs, understanding the use of digital advertising for B2B lead generation, and evaluating effectiveness of traditional and electronic marketing programs.
Responsibilities
- Develop nurturing programs based on companies that visit the Gorbel website.
- Develop ways in which dealer network can effectively portray the Gorbel® offering in a way that exhibits best practices in digital marketing and portrays Gorbel® in a positive manner.
- Assist marketing team with project coordination and consistent reporting that shows overall effectiveness of programs.
- Evaluate various online directories and related vehicles and determine how Gorbel® can best take advantage of all aspects of the offering.
- Coordinate all parts of lead nurturing program, including messaging, timing, and reporting of effectiveness.
- Ensure that multiple lead nurturing programs are run simultaneously in order to keep the Gorbel name in front of prospects.
- Design full marketing automation programs that target messaging to prospects based on behavior.
- Develop quarterly reports that show effectiveness of digital programs and make recommendations on budget and direction based on findings.
- Evaluate various behavioral marketing programs available for B2B marketing and oversee program that is selected.
- Consistently contribute to social media platforms in order to keep the Gorbel® name in front of dealers, prospects, users, and potential employees.
- In conjunction with other members of the marketing team, develop programs and messaging for select target markets.
- Bachelor’s Degree in Marketing, Communications, Media or equivalent
- Software Requirements:
- Microsoft Office 365 Suite
- Google Analytics/Adwords
- Marketing Automation (Hubspot, Apollo, or similar)
- Survey Development
- Dashboard Creation (Power BI)
- Ability to communicate in English
- Ability to perform essential duties
ADA Physical/Mental/Workplace Requirements
- Occasional lifting up to 25 lbs.
- Sitting, working at desk/personal computer for extended periods of time
- Primary work environment is professional corporate office
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
A reasonable estimate of the current range is: Min. $60,405.80 to Max $79,481.00
Salary : $60,406 - $79,481
