Field Marketing Team Lead

ABOUT THE ROLE 

We're looking for a dynamic, results-driven Team Lead to manage our Phoenix market for Gorilla Energy. This part-time role (approximately 30 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Phoenix metropolitan area. 

ABOUT GORILLA ENERGY 

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry. 

KEY RESPONSIBILITIES 

Market Strategy Development & Execution 

• Create comprehensive market schedules and manage implementation of all marketing initiatives 
• Develop and execute both short-term and long-term market strategies across the Phoenix metro area 
• Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, music venues, and fitness centers 
• Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, and music scene professionals 
• Target key Phoenix neighborhoods including Tempe, Scottsdale, Downtown Phoenix, Mesa, and Chandler 
• Identify and capitalize on event opportunities including Arizona State University events, desert sports activities, local festivals, and Phoenix's growing music scene 
• Educate potential customers about what makes Gorilla Energy different from competitors 

Team Management 

• Source, interview, and onboard Brand Ambassadors (BAs) 
• Ensure all team members complete required background check 
• Manage a team of W2 Brand Ambassadors 
• Train team members on Gorilla Energy product knowledge 
• Schedule and manage team activities effectively across Phoenix's diverse communities 

Inventory & Equipment Management 

• Manage and organize storage unit for product and promotional materials 
• Monitor inventory levels and coordinate restock of product and promotional items 
• Maintain equipment in good working order in Phoenix's desert climate 
• Ensure proper storage and handling of all company assets 

Reporting & Communication 

• Maintain detailed documentation of all market activities 
• Create comprehensive recaps after events 
• Report on market performance and provide strategic recommendations 
• Communicate effectively with company leadership and your BA team 

QUALIFICATIONS 

• 2 years of experience in marketing, event management, or team leadership 
• Strong understanding of the Phoenix metropolitan market 
• Excellent networking and relationship-building skills 
• Proven ability to develop and execute marketing strategies 
• Experience managing teams in a fast-paced environment 
• Valid driver's license with clean driving record 
• Knowledge of energy drink market and consumer trends 
• Ability to work effectively in Phoenix's climate (especially during summer months) 

PREFERRED EXPERIENCE 

• Existing relationships within the Phoenix fitness, construction, skating, or music communities 
• Experience with guerrilla marketing campaigns 
• Background in fitness, sports, trades, skating culture, music/events, or related industries 
• Knowledge of ASU campus and surrounding areas 
• Event planning and coordination experience 
• Beverage or CPG marketing experience 
• Familiarity with Phoenix's unique neighborhoods and demographic distribution 

APPLICATION PROCESS 

To apply, please submit your resume along with: 

1. A brief overview of your relevant experience in the Phoenix market 
2. Your proposed first-month strategy for market penetration 

To: Kristina.Irani@gorillaenergy.com Subject: PHX TL Gorilla