Director, Loyalty Technology

As GoTo Foods continues to grow its presence and innovate within the foodservice industry, the need for a sophisticated, integrated marketing technology framework becomes paramount. The Director, Loyalty Technology is a role designed for a technical visionary who will architect and refine the foundation of our marketing technology initiatives. This individual will be the mastermind behind a unified marketing technology stack, enabling seamless omnichannel experiences that resonate with our customers and drive business outcomes.

Reporting to the Senior Director of Marketing Technologies, Director, Loyalty Technology will wield a blend of technical expertise and strategic foresight to merge disparate marketing and loyalty technologies into a cohesive, efficient, and effective ecosystem. This ecosystem will serve as the digital backbone of our marketing operations, supporting brand strategies across our diverse portfolio and ensuring that technology investments are aligned with business objectives.

As a central figure in the marketing technology landscape, the Director, Loyalty Technology will forge strong collaborative relationships with the business and product managers, ensuring that every technology decision and integration is guided by a deep understanding of product vision and user needs. This role requires someone who can speak the language of both technology and marketing fluently, translating business requirements into technical specifications and vice versa.

The nature of the role is both tactical and strategic. On one hand, the Director, Loyalty Technology will dive into the technical details, piecing together systems and solutions to build a robust loyalty and marketing platform. On the other hand, they will step back to see the bigger picture, steering the technology roadmap and ensuring it aligns with our long-term vision. By bridging the gap between loyalty and marketing ambitions and technological capabilities, the Director, Loyalty Technology will be an agent of change, driving GoTo Foods to the leading edge of customer engagement and loyalty and marketing innovation.

In essence, the Director, Loyalty Technology is the architect of our loyalty and marketing technology future. He will not only anticipate the needs of a rapidly evolving digital landscape but also craft the tools and processes that will enable GoTo Foods to thrive within it. This is a role for a builder, a thinker, and a relentless innovator who is passionate about shaping the future of digital loyalty and marketing in the foodservice industry.

Technical Strategy Development

• Develop a comprehensive technical strategy that aligns with our loyalty and marketing goals, ensuring seamless integration of various marketing technology and loyalty platforms.
• Work alongside product managers and technical leads to define and maintain a technical roadmap that supports the evolution of our loyalty and marketing technology stack.

Marketing Technology Integration

• Lead the technical integration efforts of Loyalty platforms, CRM systems, marketing automation tools, digital analytics, paid media, and customer data platforms to form a cohesive marketing technology ecosystem.
• Ensure that the loyalty and marketing technology stack is scalable, secure, and optimized for performance, delivering a seamless experience across all customer touchpoints.

Technical Collaboration and Roadmap Execution

• Partner with Customer Experience, Digital, Data Science, and Data Engineering teams to ensure that loyalty and marketing technologies are not only integrated but also utilize the full potential of our data and technical infrastructure.
• Translate product roadmaps into executable projects, aligning with the overall strategic vision and ensuring technical feasibility.

Cross-Functional Team Leadership

• Act as a technical liaison between the loyalty, marketing and technology departments, fostering a collaborative environment that encourages innovation and operational excellence.
• Drive the implementation of best practices in software development and data management within the marketing technology sphere.
• Bachelors preferred
• A minimum of 10 years of experience in a technical role within loyalty and marketing technology, with a deep understanding of the technical aspects of loyalty platforms, CRM, marketing automation, digital analytics, and customer data platforms.
• No less than 8 years of proven hands-on experience implementing, integrating and optimizing Loyalty platforms, CRM, Marketing Automation systems, customer data platforms, etc.
• At least 5 years of experience in a leadership role overseeing the integration of complex, multi-faceted marketing technology solutions.
• Proven experience working with product managers and developing and executing a technical roadmap for loyalty and marketing technologies.
• Strong project management skills, with a demonstrated ability to lead cross-functional teams in a dynamic and fast-paced environment.
• Excellent communication skills, with the capability to articulate technical strategies and complex concepts to a diverse range of stakeholders.
• May be required to travel up to 25% of the time