Manager, Non-Traditional & Field Marketing

The Manager, Non-Trad & Field Marketing provides strategy support and expertise to drive demand generation efforts to grow sales locally and in non-traditional venues including travel centers, airports, C&U, etc. This position collaborates very closely with franchisees directly, so this candidate must have strong business acumen and maintain a professional "can-do" attitude. Understanding traffic and sales-driving initiatives for priority venues, markets, and franchisee groups requires creative problem solving and openness to new services, partnerships, and vendors that provide the strongest ROI. This position will also help ensure new stores get seamlessly onboarded to our first- and third-party digital channels, offering suggestions for ongoing digital success and / or marketing promotions. He / She / They reports to the Director of Brand Marketing and collaborates with brand marketing, franchise performance and cross-functional counterparts to develop non-trad & local marketing plans that complement the national calendar.

EducationBachelor's Degree Marketing, public relations, communications, business, advertising, or other related discipline PrefWork Experience4-7 years Experience in marketing, business administration, sales, or related field Pref4-7 years Experience developing and executing local / regional marketing plans and programs PrefExperience leveraging media, promotions, and public relations to drive results PrefRetail, franchisee, and / or food service experience PrefSkills and AbilitiesWorking knowledge of developing and executing marketing plans and programs across multiple platformsAbility to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trendsAbility to create program goals, messaging, communication, and overall event plansAbility to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholderAbility to present to key stakeholders in a relevant and compelling mannerAbility to assess situations, provide counsel, and identify solutions that resolve challenges / issues, while considering the best interests of all parties; to develop and implement short and long-term solutions; and to apply effective problem solving and decision-making to address business needs and issuesAbility to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and supportAbility to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely mannerAbility to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policiesProficient in Microsoft Office SuiteAbility to travel overnight approximately 40% annually