What are the responsibilities and job description for the Director Product Marketing and Content (Hybrid) position at GotPhoto?
About GotPhoto / fotograf.de
Our mission is to digitalize the people photography industry.
GotPhoto.com | fotograf.de is dedicated to making photographers' lives easier and more efficient. We provide an end-to-end workflow and e-commerce solution enabling photographers to digitalize key parts of their workflow - from photo management to payment, combined with a user-friendly platform. Making them more successful and spending more time behind the lens!
Since 2012, our journey has been filled with an entrepreneurial spirit, witnessing countless success stories that prove our sustainable business model works and is profitable.
We're building a tight-knit ecosystem where everyone can thrive - including you! Join our team of 170 talented individuals and be part of our journey to empower photographers like never before!
The Role
Your mission
GotPhoto is looking for an enthusiastic Head of Product and Content Marketing to join our Marketing Team.
This will be a hybrid position : you must be located and resident within Atlanta (Georgia) or Denver (Colorado) or willing to relocate to either of these locations.
The start date for the position is January 1 .
As the Head of Product and Content Marketing at GotPhoto, you will lead the developing and executing of our product and content marketing strategies to enhance brand awareness and perception, drive customer engagement, and, most important, increase net new revenue. Working closely with our wider marketing and sales teams, your key responsibilities will encompass a few areas :
Responsibilities
- Come up with powerful product narratives and impactful go-to-market plans for new products and features
- Develop clear and compelling value propositions, positioning statements, and messaging that differentiate the product from competitors
- Collaborate with cross-functional teams to ensure seamless and successful product launches and promotions
- Understand the competitive landscape and lead market research to find the unique position for GotPhoto products, identify market trends, gaps, and opportunities.
- Engage with customers and leverage customer insights to build stronger messaging, ensuring strong customer's voice in product communications
- Work with product management to align on the best roadmap and launch priorities based on market feedback
- Support Product with key insights from our customers and markets to elevate effectivity of our product and product-market-fit
- Develop and execute content marketing strategies covering end-to-end customer journey to maximize engagement and revenue from content marketing efforts
- Engage third-party agencies to accelerate the speed and quality of production
- Utilize data-driven insights to measure content marketing performance and provide ideas for further growth
- Build enablement discipline and key assets such as sales presentations, battle cards, and objection-handling guides.
- Generate key insights from the market and build out further market analysis and research to enhance our internal knowledge
- Lead the product & content marketing team of 5, building smooth internal operations and supporting team professional growth and personal development.
We are looking for :
The Perks
A Final Word :
Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you're interested : we're excited to discover how your distinctive experience can enhance our team!
We work as one team. Wherever you come from. However, you identify. We believe in equal opportunities.
We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We make hiring decisions based on your experience, skills, and personality. We believe that employing a diverse workforce is the right thing to do and is central to our success.
