Assistant Director of Enrollment Communication & Operations

Job Description :

The Assistant Director of Enrollment Communications & Operations plays a critical role in the systematic and operational support of strategic recruitment activities designed to meet targeted enrollment goals. Reporting to the Senior Associate Director of Admissions, the Assistant Director will have a direct role in the management of the communications and marketing activities for the Admissions team. Additionally, the Assistant Director will be responsible for utilizing SLATE as the primary mechanism for communication with students and families within the enrollment journey.

Essential Job Functions :

45% A. Serve as the primary admissions communications and marketing representative

Coordinates and deploys external communications including print, email, and digital marketing in coordination with the Office of Communications and Marketing and externally with third-party vendors working on behalf of the institution.

25% B. Student Recruitment

Manage a multi-state recruitment territory by representing the College to prospective students, families, secondary school counselors, community-based organizations, and other key stakeholders involved in the college selection process. Plan and implement recruitment activities for assigned high schools and community-based organizations in the form of school visits, college fairs, and speaking engagements. Evaluate applications and make admissions decisions from assigned recruitment territory.

Counsel prospective students and other individuals from inquiry through matriculation through in-person conversations or via phone, web-based platforms, email, and texts.

25 % C. Assist with the management and maintenance of the undergraduate admissions CRM.

• Perform daily activities related to the regular maintenance and administration of the Slate instance used by Undergraduate Admissions. This includes but is not limited to :
• Supervise the import of data from all inquiry sources and assist with the creation and maintenance of data import and export processes.
• Maintain and update forms and events, including related communications, queries, reports, and rules.
• Ensure data integrity through regular data clean-up processes and frequent consolidation of records.
• Prepare and send email and SMS communication in collaboration with the Office of Communications.
• Assist with annual cycle prep processes including updating Slate hosted applications and third-party application integrations.
• Troubleshoot issues across the system and implement solutions.

Identify and execute regular and annual improvements to admission processes including identifying business processes that can be enhanced through creative solutions or new features.

Create documentation of existing and new processes, maintain documents as updates are implemented, and create training manuals and instructions for staff.

Education :

Required : Bachelor's Degree

Professional Experience :

Required : Progressive professional experience in marketing, advertising, or communications.

Preferred : Professional experience in an admissions office (higher education or secondary) with an emphasis on admissions communications and marketing activities. Prior experience managing and maintaining a Slate instance.

Job Category : Staff

Pay Range : 56,449.00-$66,411.00

Application Instructions :

Consideration of applications will begin immediately and will continue until the position is filled.

Please submit the following application materials :

Goucher College is an Equal Opportunity Employer

Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.

Goucher College is committed to increasing the diversity of our community and seeks applicants dedicated to applying principles of equity and inclusion in all areas of the campus community.

Salary : $56,449 - $66,411