What are the responsibilities and job description for the Business Analyst, Member Services position at Government Finance Officers Association (GFOA)?
The Government Finance Officers Association (GFOA) is recruiting for a new role in our organization. As a key member of GFOA’s member experience team, GFOA’s new Business Analyst will assist with the development and implementation of a comprehensive member / audience strategy, use data analysis to optimize the success of GFOA’s brand and programs, and help GFOA further our mission to advance excellence in public finance . The Analyst will coordinate GFOA’s use of data to inform decisions by connecting program managers to key member and market data, and use data analysis to support the growth, retention, and delivery of value to GFOA’s 23,000 members. The Analyst will promote data use within GFOA by helping teams visualize, analyze, and take action on key findings.
Please read the following job description thoroughly to ensure you are the right fit for this role before applying.
The Analyst will report to GFOA’s Membership Strategy Director as part of GFOA’s member experience team, and will have a valuable role in membership strategy, marketing, communications, and data analytics. The Analyst will work closely with other team members in areas of education, research, certification, member operations, and resource development. The Analyst will be a primarily remote position , but will need to be able to come into the Chicago office as needed. Preference is for this role to be based in the Chicago area.
Key Responsibilities Include :
- Manage the development of a data program including adoption and usage within GFOA
- Gathering, analyzing, and interpreting marketing data relative to GFOA members
- Assist in development of GFOA’s member and audience strategy focused on growth, retention, and engagement
- Analyze and report on data to identify trends within the industry and related to audience engagement with GFOA
- Coordinate and manage member and audience research activities
- Collaborate with staff and strategic partners to plan, develop and execute GFOA’s marketing and advertising initiatives
- Assist in evaluating program effectiveness to connect operational performance to member outcomes
- Assist with data to inform digital marketing strategies for GFOA including website, social media, and targeted marketing to drive membership growth and engagement
- Monitoring customer / audience bases and identifying new ones
- Monitoring the efficacy of marketing trends through analytical tools and software
- Research member / audience opinions, buying habits, preferences, wants and needs
- Evaluates target audience online behavior and provide insights and recommendations for further enhancements to the member experience
GFOA offers a generous benefits package , including paid parental leave, a retirement savings program with employer contributions, health, dental, and vision insurance. We encourage professional development and provide tuition reimbursement as well as access to LinkedIn Learning for on-demand professional development opportunities. Our organization is committed to fostering a culture of learning, collaboration, and trust. GFOA values the strength diversity of all kinds brings to the workplace and is an equal opportunity employer.
Established in 1906, GFOA is dedicated to advancing excellence in state and local government financial management to help build thriving communities. Our 23,000 members across the United States and Canada rely upon GFOA to provide timely information, practical educational opportunities, high-quality publications, professional networking, and current best practices.
Requirements
The ideal candidate will have the following professional qualities, skills and characteristics :
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