What are the responsibilities and job description for the Digital Paid Marketing Specialist position at Goway Travel Limited?
Job Details
Job Description
Digital Paid Marketing Specialist
Job Type: Full Time
Location: Toronto, ON, Canada
Reporting to: Director of Digital Marketing
Goway Travel was founded in Toronto in 1970 by Bruce Hodge, a young Australian economist who moved to Canada to follow his dreams.
From there, we have established ourselves as a global influence with offices in Toronto, Vancouver, Los Angeles, Sydney, and Manila. While the travel industry endured major
challenges, our strong foundations allowed Goway to forge ahead. We continually innovated, invested in new technology, and challenged the status quo.
Still owned and operated by Bruce, with the support of his leadership board, our mission has always been to help our clients realize their travel dreams. Today, we are an industry-leading, global travel company with over 700 employees. Our team of experts utilizes cutting-edge technology to tailor-make 4 and 5-star travel experiences in over 100 countries around the world.
At Goway Travel, we're a group of dreamers and doers, inspired by our founder s incredible journey. He didn't just follow a career path, he followed his heart and in doing so, he built a company that helps others follow theirs.
If you re passionate about travel and innovation, we invite you to be a part of our exciting journey!
The Role:
Our Marketing team is growing! Join Goway and inspire people to go globetrotting during a transformative time in the world of travel. This role works on the Digital Marketing Team, alongside the broader marketing team, including Email Automation, SEO, Content, and Creative.
You ll join a passionate team of globetrotting marketers and work together to inspire people to discover far-flung destinations around the world. Working cooperatively with others on the Marketing team you ll focus on the production of a wide array of digital and print assets.
Key Responsibilities:
- Campaign Management: Plan, launch, and optimize paid campaigns across search, social, display, and video ads.
- Budget Oversight: Manage six-figure monthly budgets and allocate spending effectively to maximize ROAS and meet annual targets.
- Analytics & Reporting: Track KPIs (CTR, CVR, CPA, ROAS, etc.) using various tools (GA4,
- Supermetrics, Salesforce), and create actionable insights for strategy discussions. Being able to explain large amounts of granular data to stakeholders who have limited experience in the digital marketing field is key.
- Cross-Platform Strategy: Manage a broad spectrum of ad platforms, including Google Ads, Microsoft Ads and Meta Ads, as well as potential future platforms such as DV360, LinkedIn Ads, and beyond. A desire to learn and grow is a must.
- Audience Targeting: Leverage first-party data, custom audiences, and travel-specific insights to refine targeting across various ad platforms.
- Creative Collaboration: Partner with our design and content teams to produce ad creative tailored to platform best practices.
- Innovation: Support in testing emerging ad formats and automation tools to stay ahead of industry trends.
Required Skills and Qualifications:
- 3 years managing paid campaigns on Google Ads, Meta Ads, and similar platforms.
- Proficiency in GA4, including event tracking, conversion modeling, and audience segmentation.
- Experience managing six-figure media budgets.
- Strong analytical skills with expertise in Excel/Google Sheets and visualization tools (eg. Looker Studio).
- An ability to receive and action constructive feedback.
- A strong understanding of the Microsoft business suite and file management.
- Nice-to-have Skills and Qualifications:
- Experience with programmatic display (DV360), YouTube ads, and CTV campaigns.
- Working background in travel, hospitality, or tourism marketing.
- Client/stakeholder-facing presentation experience.
- Certifications: Google Certifications, Meta Blueprint, as well as any other applicable digital marketing accreditations.
The Goway Advantage:
We re more than just a company we re a team that values inclusivity, diversity, and innovation. ere, we don t just work with ordinary vacationers, we connect globetrotters with some of the most exciting and unique destinations around the world.
We offer a competitive salary with added incentives, and we believe in taking care of our team with paid personal days, work-from-home days, and your birthday off. Plus, we provide RRSP employer matching and ongoing training to help you stay ahead in your industry. Our comprehensive health benefits package also ensures you re well-supported, and we offer opportunities for discounted worldwide travel!
You ll also have the chance to grow within the company, working with diverse teams in different locations and building a rewarding career with us.
How to Apply:
If you want to be part of an innovative and results-oriented team and work alongside supportive and knowledgeable staff, we encourage you to apply to Goway today and help us deliver the world to the Globetrotters in our midst. Let s grow together. Click Apply Now today!
Please note: Goway Travel will never reach out to you on WhatsApp to proactively recruit you for any kind of work. We will also never ask you to create an account or install an app during recruitment. If you receive a message of this nature, please disregard and block the sender, and report it to Goway.
*All candidates will be afforded equal opportunity through the recruiting process. Please be advised only those candidates selected for interviews will be contacted.
