What are the responsibilities and job description for the Marketing Manager position at gpac?
Job Title: Marketing Manager
Position Purpose: The Marketing Manager is responsible for the management and execution of marketing objectives, strategies, programs, and policies for all products and services within the company. Translating the marketing vision into specific projects, action plans, and tactics. Overseeing critical marketing functions to ensure that information and support for programs are effectively delivered. Establish robust data streams and analytical processes to track and identify changes in customers, competitors, and the business climate, enabling responsive marketing activities.
Primary Role Expectations
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
Position Purpose: The Marketing Manager is responsible for the management and execution of marketing objectives, strategies, programs, and policies for all products and services within the company. Translating the marketing vision into specific projects, action plans, and tactics. Overseeing critical marketing functions to ensure that information and support for programs are effectively delivered. Establish robust data streams and analytical processes to track and identify changes in customers, competitors, and the business climate, enabling responsive marketing activities.
Primary Role Expectations
- Ensure project and departmental milestones and goals are met within approved budgets.
- Developing effective standard operating procedures to ensure the branding is consistent.
- Manage vendor selection, relationships, and budgets.
- Markets products by developing and implementing marketing and advertising campaigns.
- Develop and maintain image and video library.
- Keeps promotional materials ready by coordinating requirements with external partners and agencies; assist with in-house development and production, including editing, costing, and communication.
- Maintains company-wide brand standards for all public-facing marketing collateral.
- Distribution of marketing communication to internal and external audiences.
- Coordinates website maintenance with internal and external resources.
- Coordinate social media marketing channels including management of content calendar, content development, as well as provide analytics on channel performance.
- Coordinate local and regional advertising initiatives.
- Partnering with the sales team to identify and develop materials as needed.
- Excellent attention to detail and ability to demonstrate big picture strategic thinking.
- Strong collaboration and communication skills to work cross-functionally across all teams.
- Competency in handling content management systems (CMS) like WordPress.
- Exceptional creativity and innovative design skills.
- Experience in written and visual communication, social media and project management.
- Proficient with Adobe Creative Suite (Photoshop, Illustrator, and InDesign in particular), Microsoft Office, and Newsletter Clients (ex. MailChimp).
- Able to complete tasks with minimal direction and support while exhibiting a solution-oriented approach to challenges.
- Good written and verbal communication that promotes and compliments the brand.
- Team-oriented individual with strong interpersonal skills to independently manage initiatives and internal/external resources to complete tasks as scheduled.
- Bachelor's degree in marketing, business, communications, or related field.
- 3 - 5 years of experience in marketing, public relations, or social media-based role is preferred.
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
Salary : $65,000 - $90,000
