What are the responsibilities and job description for the Digital Strategist position at GQG Partners LLC?
ABOUT GQG PARTNERS
GQG Partners is an investment boutique which is a wholly owned subsidiary of a majority employee-owned company listed on the Australian Securities Exchange (ASX: GQG). The firm manages global and emerging market equities for institutions, advisors, and individuals worldwide. The company is headquartered in Ft. Lauderdale FL, with offices in New York, Seattle, London, Sydney, and Abu Dhabi. GQG Partners manages more than US $159.5 billion in client assets as of November 30, 2024 and employs approximately 235 associates worldwide.
GQG is passionate about investing and strives for the highest levels of excellence in a competitive industry. It is our responsibility to help investors secure their financial future and we are honored that our clients entrust us with their financial capital. We endeavor to create a business that is closely aligned with our clients’ financial interests. And we strive for success at all levels of our organization through a commitment to independent thinking, continual growth, cultural integrity, and a deep knowledge of the markets.
ABOUT THE POSITION
Job Title: Digital Strategist
Manager: Director, Digital Strategy
Employment: Full time
Location: Fort Lauderdale, FL (Hybrid)
The Digital Strategist will be responsible for overseeing the day-to-day management of our digital platforms, optimizing digital marketing strategies to improve conversion rates, and streamlining lead generation processes to deliver marketing-qualified leads to our sales team. They will manage GQG’s marketing automation platform, Marketo, as well as our website, which is built on WordPress. The role will include executing email marketing campaigns, building lead nurtures, creating personalized experiences on GQG’s website, making updates in the WordPress CMS, and other initiatives to drive qualified leads for sales.
The candidate will have an exceptionally high attention to detail and be highly technical with working knowledge of HTML and CSS (JavaScript is a plus). We are seeking a self-starter, data-driven individual, who can work both independently and collaboratively.
KEY RESPONSIBILITIES
- Build and code email templates in Marketo that leverage dynamic content to deliver personalized experiences.
- Setup lead nurture campaigns in Marketo to drive qualified leads for sales.
- Continually refine our lead scoring programs as we gather data and feedback.
- Create insightful reporting from Marketo, Google Analytics, and Salesforce.
- Make content updates in the WordPress CMS.
- Work with UX Designer to develop conversion driven landing pages for marketing campaigns.
- Implement SEO best practices on our website.
- Manage organic social content across our social media platforms.
- Assist with management of Google Ads paid search account.
- Develop A/B testing experiments across email and the website to improve conversion rates.
- Identify and implement new marketing technologies.
- Manage the marketing automation (Marketo) and CRM (Salesforce) integration.
- Work closely with marketing channel managers to execute marketing campaigns.
- Manage the submission of digital marketing content to compliance for approval.
QUALIFICATIONS
- BS/MS degree in finance, economics, mathematics, marketing, or a related field.
- Working knowledge of HTML and CSS required; JavaScript preferred.
- 2-5 years of experience in digital marketing/marketing automation; Marketo experience preferred.
- Up to date with the latest trends and best practices in online marketing and measurement.
- Exceptional attention to detail.
- Highly organized and able to effectively manage consistent inbound requests.
- Strong technical acumen with ability to resolve data issues to expedite and facilitate campaign delivery.
- Experience with WordPress CMS and Salesforce CRM are a plus.
GQG Partners LLC is an Equal Opportunity Employer and will not engage in unlawful discrimination on any basis prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination.
For more information about equal employment opportunity, please click here for “EEO Is the Law.” GQG Partners LLC may participate in E-Verify, please view the following links for details in English and Spanish. For information regarding your Right to Work, click here for details in English and Spanish.
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