Marketing Coordinator

GB Wear is a dedicated apparel company that specializes in creating unique and stylish Gracie Barra Jiu Jitsu training and casual wear. Founded by a team of passionate martial arts experts, GB Wear is committed to providing high-quality, comfortable, and stylish apparel that allows wearers to proudly show their support for the Gracie Barra Jiu-Jitsu lifestyle. Our products are designed and created with attention to detail and excellence, using only the best quality materials. Our goal is to make every customer feel like a part of the Gracie Barra community, no matter where they are. Whether you’re a seasoned Jiu-Jitsu fighter, a casual enthusiast, or just someone looking for unique and stylish apparel, GB Wear has something for you. Join us and show the world your Gracie Barra pride!

Job Overview

We are seeking a creative and detail-oriented Marketing Coordinator to join our dynamic team. The ideal candidate will play a pivotal role in executing marketing strategies that drive brand awareness and engagement. This position requires a blend of analytical skills and creative thinking, as you will be responsible for coordinating various marketing initiatives across multiple channels.

Roles and Responsibilities

• Campaign Support: Assist in the planning and execution of marketing campaigns across various channels (digital, social media, print, etc.).
• Content Creation: Develop and edit marketing materials, including brochures, newsletters, blog posts, and social media content.
• Market Research: Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.
• Social Media Management: Manage the company’s social media accounts, including creating posts, responding to inquiries, and analyzing engagement metrics.
• Event Coordination: Help organize and coordinate promotional events,and other marketing activities.
• Database Management: Maintain and update customer databases and mailing lists for targeted marketing efforts.
• Reporting and Analytics: Track and analyze the performance of marketing campaigns, preparing reports to present findings and recommendations.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and design, to ensure marketing efforts align with overall business goals.
• Budget Management: Assist in monitoring the marketing budget and ensuring expenditures align with marketing strategies.
• Customer Interaction: Engage with customers through various channels, gathering feedback to enhance products and services.
• Influencers/ Ambassadors: Managing influencers program and relationships with influencers, partners (B2B), and affiliates (B2C).
• Marketing Assets: Develop Marketing assets for the website, paid ads, Newsletters and social media.
• Photoshoots: Planning and directing photoshoots as well as post-shoot editing and asset management.

Skills and Qualifications

• Strong communication and writing skills
• Proficiency in digital marketing tools and analytics
• Experience with social media platforms
• Organizational skills and attention to detail
• Advanced graphic design skills
• Ability to work collaboratively in a team environment
• Experience in directing models and photoshoots

Work Schedule & Pay Details:

• This is a full-time, non-exempt/hourly position.
• Office hours at 8am-5pm, however this role’s hours may vary and from time to time may require work on weekends and holidays.
• Pay range is approximately $30.00-$34.00/hour
• GB Wear is an Equal Opportunity Employer and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and breastfeeding status and gender identity), national origin, political affiliation, sexual orientation, marital status, mental or physical disability, genetic information, age or other protected category or non-merit factor.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person