What are the responsibilities and job description for the Chief Marketing Officer position at Graco, Inc.?
About the Role
We are seeking a highly experienced and skilled marketing leader to join our team as Vice President of Strategic Marketing. As a senior member of our leadership team, you will be responsible for developing and executing strategic marketing plans that drive business growth and customer engagement.
Key Responsibilities
- Develop and Execute Strategic Marketing Plans: Lead the development of comprehensive marketing strategies that align with the company's overall business objectives.
- Market Research and Analysis: Conduct market research to identify trends, customer needs, and competitive landscapes, and provide actionable insights to inform marketing decisions.
- Customer Engagement and Experience: Develop and implement customer engagement strategies that enhance the customer experience and drive loyalty.
- Cross-Functional Collaboration: Collaborate with cross-functional teams, including product, engineering, sales, and finance, to ensure alignment and effective execution of marketing strategies.
Requirements
- Leadership Experience: Minimum 10-15 years of experience in marketing leadership roles, with at least 5-7 years in a senior leadership position.
- Strategic Marketing Expertise: Proven track record of developing and executing successful strategic marketing plans that drive business growth and customer engagement.
- Market Research and Analysis Skills: Strong skills in conducting market research and analyzing data to inform marketing decisions.
- Communication and Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to influence and collaborate with senior leadership and cross-functional teams.
