What are the responsibilities and job description for the Director of Strategic Growth Initiatives position at Graco, Inc.?
Job Summary
We're seeking an experienced leader to join our executive team as the Vice President of Strategic Marketing and Insights. In this role, you'll be responsible for developing and implementing comprehensive marketing strategies that drive business growth and customer engagement. You'll lead cross-functional teams to ensure alignment between marketing and business objectives, analyze market trends, customer insights, and competitive data to inform marketing strategies, and foster a culture of collaboration and innovation within the centralized marketing team.
Key Responsibilities
Requirements
We're seeking an experienced leader to join our executive team as the Vice President of Strategic Marketing and Insights. In this role, you'll be responsible for developing and implementing comprehensive marketing strategies that drive business growth and customer engagement. You'll lead cross-functional teams to ensure alignment between marketing and business objectives, analyze market trends, customer insights, and competitive data to inform marketing strategies, and foster a culture of collaboration and innovation within the centralized marketing team.
Key Responsibilities
- Develop and implement comprehensive market research strategies to inform business decisions.
- Lead the development of strategic pricing models to optimize revenue and market competitiveness.
- Collaborate with other departments to ensure alignment between marketing and business objectives.
Requirements
- Bachelor's degree in marketing or a related field.
- Minimum 10-15 years of experience in strategic marketing, with at least 5-7 years in a senior leadership role.
- Proven ability to develop and execute strategic marketing plans in partnership with business units.
