What are the responsibilities and job description for the Marketing Operations Lead position at Graco, Inc.?
Job Summary
We are seeking a highly skilled Senior Category Marketing Manager to join our team at Graco, Inc. This individual will be responsible for driving growth and expansion in the Contractor Equipment Division.
Main Responsibilities
- Develop strategic marketing plans to achieve market growth through brand awareness and demand generation campaigns
- Analyze VOC insights to inform marketing strategies and develop market segmentation
- Create compelling marketing messages and presentations for all marketing products and presentations
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Strong analytical skills with ability to interpret and analyze VOC insights
- Excellent communication and presentation skills
