What are the responsibilities and job description for the Senior Business Development Manager position at Graco, Inc.?
Job Description
This Senior Category Marketing Manager position plays a critical role in driving business growth and expansion in the Contractor Equipment Division at Graco, Inc.
Main Objectives
- Develop and execute growth marketing and go-to-market strategies for assigned categories
- Identify target customers and assess their potential value
- Collaborate with channel marketing and corporate marketing to create thought leadership and portfolio content
Essential Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- 5 years of experience in marketing with success in vertical-specific and market development strategies
- Ability to travel approximately 25% of time
