What are the responsibilities and job description for the Senior Category Marketing position at Graco, Inc.?
Senior Category Marketing Manager
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. Our products are part of your daily life, from pumping peanut butter into your jar to spraying the finish on your vehicle.
You will work in our Contractor Equipment Division (CED), which makes sprayers that apply paint to walls and other structures, with product models for users ranging from do-it-yourself homeowners to professional paint contractors.
The future of CED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas.
This role requires developing and executing growth marketing and go-to-market strategies for assigned categories. You must be able to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category.
Your responsibilities include:
Requirements:
About Graco: Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers.
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. Our products are part of your daily life, from pumping peanut butter into your jar to spraying the finish on your vehicle.
You will work in our Contractor Equipment Division (CED), which makes sprayers that apply paint to walls and other structures, with product models for users ranging from do-it-yourself homeowners to professional paint contractors.
The future of CED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas.
This role requires developing and executing growth marketing and go-to-market strategies for assigned categories. You must be able to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category.
Your responsibilities include:
- Developing a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends.
- Performing market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape.
- Creating and implementing comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals.
- Fostering customer loyalty, satisfaction, retention and growth through customer marketing and advocacy.
- Applying technology and data to increase market reach, grow demand and streamline processes to make more informed decisions.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5 years of experience in marketing, with success in vertical-specific and market development strategies.
- Demonstrated ability to effectively create, plan and implement marketing programs and strategies.
- Ability to travel approximately 25% of time, both domestic and international.
About Graco: Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers.
