Digital Content Specialist

Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.

The Digital Content Specialist will be instrumental in developing and optimizing digital experiences that engage target audiences, drive customer acquisition, and enhance brand loyalty. Reporting to the Manager, Digital Content, this role will collaborate with cross-functional teams to execute a content strategy that supports global marketing initiatives, ensuring seamless alignment across campaigns, websites, and email programs. The strategist will play a key role in transforming project briefs into compelling, high-quality content that adheres to best practices in SEO, localization, and digital experience optimization across Graco’s owned digital channels on a global scale.

What You Will Bring To Graco

Content Strategy, Creation, and Localization

• Partner with the Digital Content Manager to refine and implement a content strategy that supports demand generation and lead acquisition efforts.
• Translate project briefs into engaging, on-brand digital content tailored to target audiences.
• Identify content gaps and collaborate with creative teams to source and integrate assets within the Digital Asset Management (DAM) system.
• Ensure all content adheres to SEO best practices, working closely with the Search team to optimize page structure and copy.
• Manage content within Adobe AEM, following governance frameworks, workflows, and approval processes to maintain accuracy and relevancy.
• Lead localization efforts to adapt content for regional markets while maintaining brand consistency and strategic intent.

Content Optimization and Performance Measurement

• Uphold quality and consistency across all digital content, implementing best practices for writing, editing, and optimization.
• Collaborate with marketing, sales, and technology teams to ensure content initiatives align with key performance indicators (KPIs) and business objectives.
• Leverage data-driven insights to continuously optimize content strategies for increased engagement and conversion.
• Analyze key performance metrics on a monthly basis, identifying opportunities for improvement and refinement.
• Other duties as assigned.

What You Will Bring To Graco

• Bachelors in Marketing, Communications, or related field.
• 3 years of experience in digital content management and strategy, preferably in a B2B context.
• Strong knowledge of content localization and cultural adaptation strategies.
• Proficiency in data analytics to drive content personalization and optimization.
• Proficient with content and asset management systems (Adobe AEM, Adobe Target) and web accessibility standards.
• Proficiency with digital content creation software, such as Adobe Illustrator, Adobe Photoshop, Figma etc.
• Effective communicator across multi-functional teams.
• Strong understanding of how digital marketing influences the consumer purchase process in the online space.
• Motivated self-starter with the ability to work autonomously as well as collaboratively with other groups in the organization.
• Superior logic and communication skills to present complex concepts and data analyses in a clear and effective manner.
• Proven ability to manage multiple priorities in a fast-paced, ever-changing environment. Team player who enjoys collaborating with other marketers, but also has the ability to manage projects with minimal direction.

Accelerators

• Global industrial manufacturing experience and knowledge.

At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.

Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.

Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.

$54,300.00 - $95,100.00