What are the responsibilities and job description for the Senior Category Marketing Manager - Home Improvement position at Graco?
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
Where You'll Work - Contractor Equipment Division (CED)
The Contractor Equipment Division makes sprayers that apply paint to walls and other structures, with product models for users ranging from do-it-yourself homeowners to professional paint contractors. Contractor equipment also includes sprayers that apply texture to walls and ceilings, highly viscous coatings to roofs, and line markings on roads, parking lots, athletic fields and floors.
The future of CED is bright, with significant investments being made across the business; the division is expanding to accommodate increased demand and growth driven by an investment in new products and innovative ideas. With the global industry ramping up into high gear, CED is positioned to convert contractors accustomed to manually applying paint and other coatings by brush-and-roller to spray technology.
Ready to join us?
The Senior Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the assigned categories. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Senior Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Senior Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role may involve mentoring more junior team members.
What You Will Do at Graco
Strategic Marketing and Execution
- Develop a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends.
- Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products.
- Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals.
- Identify target customers within the vertical / category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution.
- Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy.
- Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions.
- Track and report on KPIs while providing insights and recommendations to improve results.
Product Brand and Launch
Customer and Competitive Market Research
What You Will Bring to Graco
Accelerators
LI-KE1
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco's culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco's comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and / or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
93,800.00 - $164,200.00
Salary : $93,800 - $164,200
