What are the responsibilities and job description for the Grand Canyon Education is hiring: SEO Specialist in Phoenix position at Grand Canyon Education?
Come Grow With Us
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.
Work collaboratively with assigned marketing partners and university clients in planning, executing and overseeing search engine optimization initiatives on university partners web properties. The SEO Specialist works on digital marketing initiatives or works with higher visibility web properties, proficient knowledge of current SEO tools, technologies and strategies.
What you will do :
- Apply broad-based knowledge of digital marketing principles and techniques including SEO strategies that drive search engine visibility and help improve website speed and performance.
- Conduct keyword research via multiple tools and platforms to help support all client initiatives and provide them with the data necessary to make informed marketing decisions. Provides on-going monitoring and maintenance of main website asset visibility and associated keywords.
- Ensure all aspects of the website are technically sound and meet all accessibility standards (e.g., breadcrumbs, metadata, html tags).
- Write and edit SEO title tags, meta descriptions, landing pages, middle-layer content and conversion pages.
- Create and implement new SEO strategies & programs based on new tools or techniques that become available within the SEO industry.
- In collaboration with the digital marketing specialist team, creates a search engine friendly optimized product that serves both the needs of the client and visibility goals of the content.
- Collaborate with the digital marketing specialist team to build, update, publish, provide status reporting, and maintain stability of web properties that support the client, ensuring high quality standards delivery that meets or exceeds the client’s expectations, and the end-users needs.
- Work with web design team to ensure defined brand strategy is consistently applied during development of web properties.
- Develop performance metrics and reporting for ROI on designated web properties and recommends areas of improvement to marketing management.
- Review effectiveness of implemented SEO projects and adjusts plans as necessary with project lead and / or clients; prepares and interprets associated SEO performance metrics.
What you will have :
Why work at GCE :
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