What are the responsibilities and job description for the MARKETING DIRECTOR position at Grand Hyatt Indian Wells Resort and Villas?
Summary
The primary responsibility of the Director of Marketing is to research, develop and implement the annual integrated marketing and communications plan to support the business objectives for the hotel. The plan should include objectives(s), strategies and tactics for each of the hotel’s market segments and outlets (spa, lounge and restaurants). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share and most importantly, produce increased revenues and profitability. She/he will promote awareness and maintain a positive brand image of the property and outlets (spa, restaurant and lounge) on a local, regional and national level through consistent and targeted public relations and marketing and digital campaigns. She/he will ensure that the hotel’s brand position is present in coverage, messages are compelling and insights and reporting are accurate. Essential Responsibilities include, and not limited to:
- Manage annual agency budgets and plans (public relations, advertising and online) as well as the local hotel marketing plan and budget
- Plan, research or coordinate with vendors and supervise the production of marketing materials, reports, and promotional and internal communications materials. Primary contact for vendors.
- Provide direction to the public relations agency on media placement goals in targeted media outlets
- Establish and/or cultivate relationships with the media at a local, regional, national and International level; maintain updated media databases
- Share direct media requests with the agency and ensure agency is monitoring editorial calendars in top travel, consumer and trade publication opportunities. Coordinate with the agency proactive and reactive onsite press visits
- Develop and regularly update hotel press kit, photography and b-roll with agency
- Coordinate with agency to secure and execute press FAM trips and/or partner with local CVBs on existing FAM trips and individual journalist visits
- Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel and outlets, as needed.
- Review and approve with Director of Sales & Marketing on all written press releases
- Manage and handle all requests for on-property filming. Includes development of location fee schedule, assessing value of requests for trade for filming and managing on-property coordination and billing
- Evaluate promotional and programming opportunities presented to hotel. Develop promotions and partnerships to meet the hotel’s marketing and revenue objectives
- Forge and maintain relationships with organizations including key local and industry-related organizations – CVB, Chamber of Commerce, local government, hospitality trade associations, etc.
- Support Director of People Services on Hyatt Thrive community involvement projects and publicizing efforts where appropriate. Manage in-kind donations; distribute certificates and reservation process
- Manage social media strategy, messaging and ideation for hotel and outlet accounts
- Manage email, digital and content strategy and messaging in each of the channels and websites
- Meet weekly with Director of Sales and Marketing to stay current on changing business needs in order to develop and/or revise tactics to address concerns and opportunities
- Lead hotel’s weekly marketing meetings. Develop agenda in advance as well as manage follow-up.
- Participate in brand training and annual regional Marketing Summit
The salary range for this position is $100,000 - $120,000 with a sales incentive opportunity. This is the pay range for this position that Grand Hyatt Indian Wells Resort and Villas reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.
Benefits:
Hyatt colleagues work in an environment that demands exceptional performance yet reaps great rewards. Hyatt has the best to offer including:
- Medical, Dental, and Vision after 30 days of Full-Time employment
- Paid holidays, vacation and sick leave
- Life Insurance, 401K with Matching, Flexible Spending Account (FSA), Employee Assistance Program, Tuition Reimbursement, Complimentary Employee Meal, Complimentary Parking, Referral Bonuses
- Free room nights, Discounted room nights and Friends and Family discounts (subject to waiting periods)
- Unlimited growth potential with Hyatt. Ability to relocate for advancement opportunities in the future
- Teaching hotel where you can learn from some of the best in the business
Hyatt is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity
Qualifications
High school diploma or equivalent required.
Bachelor’s degree required. In Marketing or Business is preferred.
Minimum 8-10 years Marketing experience required.
Prior experience marketing hotel/resort of similar size and market segment preferred.
Microsoft Office including Word, Excel, Powerpoint and Publisher.
Web research skills and familiarity with major social media resources required.
Basic design capabilities and HTML skills preferred.
Must be able to communicate professionally in English, both written and verbal.
Strong ability to write professionally and communicate in writing required.
