Social Media Specialist

Job Title: Social Media Coordinator
Reports To: Communications Director
Status: Part-Time

Position Summary

The Social Media Coordinator is responsible for managing and enhancing the church’s social media presence to effectively engage the congregation and community. This role involves creating, curating, and scheduling content that aligns with the church’s mission and messaging, ensuring consistent and impactful communication across all platforms.

Key Responsibilities

1. Social Media Management

• Oversee and maintain the church’s social media accounts, including Facebook, Instagram, YouTube, and other relevant platforms.
• Develop and implement a social media strategy to increase engagement, reach, and brand awareness.
• Monitor and respond to comments, messages, and interactions in a timely and appropriate manner.

2. Content Creation

• Design and create visually engaging graphics, videos, and written posts that reflect the church’s values and upcoming events.
• Write compelling captions, blog posts, and devotional content to inspire and inform the audience.
• Work with the Communications Director to ensure brand consistency across all digital communications.

3. Promotion and Engagement

• Coordinate social media campaigns to promote church events, sermons, and community outreach efforts.
• Engage with the online community by encouraging discussions, prayer requests, and sharing faith-based content.
• Utilize social media analytics tools to track performance and adjust strategies for optimal engagement.

4. Collaboration and Support

• Work closely with ministry leaders to highlight different church programs and initiatives.
• Support the Communications Director in broader media and marketing efforts, including website updates and email newsletters.
• Train and oversee volunteers assisting with social media efforts.

5. Additional Responsibilities

• Stay updated on social media trends and best practices to enhance the church’s digital presence.
• Ensure all content aligns with the church’s values, mission, and messaging.
• Perform other duties as assigned by church leadership.

Qualifications and Skills

• A strong personal commitment to Jesus Christ and the mission of the church.
• Bachelor’s degree in Communications, Marketing, Digital Media, or a related field (preferred but not required).
• Experience managing social media accounts for an organization, preferably in a ministry or nonprofit setting.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite).
• Excellent writing, editing, and storytelling skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work both independently and collaboratively within a team environment.

Work Environment

• May require evening and weekend work to cover church events and live postings.
• Office environment with flexibility for remote work as approved by church leadership.

Security Sensitive: Yes

Statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required by personnel so classified. Furthermore, this job description does not establish a contract for employment and is subject to change at the discretion of Grand Parkway Baptist Church.

Job Type: Part-time

Pay: $17.20 - $19.07 per hour

Expected hours: 8 – 15 per week

Schedule:

• Weekends as needed

Work Location: In person

Salary : $17 - $19