Advertising Manager

SUMMARY

The Advertising Manager performs several coordination, planning, scheduling, management and production tasks to ensure advertising efforts on all intended channels are scheduled appropriately and performing optimally. Channels include, but may not be limited to billboards, print media, television, radio, streaming (e.g., CTY (Connected TV), ZTV (ZIP Code Optimized CTV) , pDOOH (Programmatic Digital Out of Home), internet media such as Meta, Google, Bing, Tik Tok, Spotify, and other web-based channels like programmatic display, video and native, and in-app ads. The Advertising Manager will be at the forefront of planning, scheduling, measuring and reporting on advertising campaigns for GSR. As a key member of the marketing team, the Advertising Manager will be responsible for creating compelling copy, managing media budgets, and monitoring, reporting on, and optimizing campaign performance across various channels. Additionally, the Advertising Manager will conduct market research to monitor industry trends and implement innovative advertising strategies. The ideal candidate will be a creative, analytical, organized, flexible problem solver, who will effectively coordinate and manage advertising efforts across all channels in the exciting, fast-paced, deadline-driven environment of hotel/casino/resort marketing. In addition to services provided for GSR, this position may also participate in projects for other Meruelo Enterprise companies such as SAHARA Las Vegas.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Primary duties and responsibilities include, but are not limited to, the following:

• Collaborate with internal teams on the development and production of creative and effective advertising strategies and campaigns.

• Conduct market research and competitor analysis to identify trends and target customer segments.

• Assist in developing advertising budgets and allocating funds across different channels to maximize campaign effectiveness.

• Write and edit compelling copy for ads and other channels including print and scripts, while adhering to brand standards and ensuring style guide compliance and consistency.

• Utilize online and internal platforms and tools to create, monitor and optimize campaigns.

• Use analytics data to generate meaningful reports.

• Optimize campaigns based on data insights and adjust strategies as needed.

• Coordinate with creative and technical teams to develop compelling ad creatives.

• Manage relationships and collaborate with advertising agencies and vendors.

• Stay up-to-date with industry trends and emerging advertising channels.

• Collaborate with internal stakeholders to align advertising strategies with overall marketing objectives.

• Present campaign plans, strategies, and results to key stakeholders.

• Successfully launch and manage advertising campaigns to achieved desired outcomes.

• Increase brand awareness and customer engagement through creative and impactful campaigns.

• Generate positive return on investment (ROI) and increased sales through effective advertising strategies.

• Monitor and report on campaign performance, providing actionable insights for improvement.

• Record, track and report on advertising processes for buy estimates, agency commissions, vendor invoices and reconciling with internal financial systems.

• Record, track and report on advertising budgets, including estimates, accruals and actuals.

• Collaborate with internal teams and external partners to deliver high-quality campaigns.

• Adapt advertising strategies to align with market trends and customer preferences.

• Any other duties as assigned within the scope of this position.

KNOWLEDGE/SKILLS/ABILITIES

• Passionate about effective marketing communications through written content and able to coordinate planning, schedules, budgets for effective advertising efforts.

• Understanding, knowledgeable and able to execute effectively for multiple channels.

• Ability to work independently, as a self-starter, in a fast past high pressure environment to prioritize, multi-task, and meet deadlines.

• Strong understanding of marketing strategies, channels, and tools.

• Proficiency in analytics and reporting tools to measure and optimize campaign performance.

• Excellent written and oral communication, interpersonal, and presentation skills.

• Proactive, energetic personality with inquiring, investigative mind and highly organized with strong attention to detail.

• Flexible, adaptable and able to learn and understand new technologies and practices related to all aspects of advertising.

• Ability to conduct research into application and software related issues and products.

• Proficient in Microsoft Office Products: Word, Excel, Power Point, Publisher, and Outlook.

• Ability of complex reading, writing, math, and task completion skills is required.

• Must have the following skills: clerical, compiling, coordination, analyzing, instructing, precision working, following instructions, memorization, problem solving, independent judgment, and decision making.

• Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.

• Must be a minimum of 21 years of age.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree in Marketing, Advertising or a related field is required.

• Minimum of 3 years’ Advertising Manager experience or similar professional role is required, or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.

• Previous casino/hotel industry experience is preferred.

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is constantly sitting and occasionally standing and walking during the duration of their shift.

• Must be able to lift/carry 10lbs or less occasionally.

• The team member will constantly have repetitive use of both hands and occasional light grasping motions. Finger dexterity of both hands will be occasionally required.

• Constant use of vision abilities is required including distance, depth perception, field of vision, and color vision.

• The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

• Work performed consistently indoors and occasionally outdoors, alone and frequently with and around others. Team Member will perform work face-to-face including verbal contact with others on extended shifts in possible confined areas around computer equipment.

• The noise level in the work environment is usually quiet to moderate.

• Team Member may be exposed to odor and/or secondhand smoke.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.