Vice President Marketing

At Graphic Image Flooring we take creativity to the next level. Our customers can create floors that are custom to their unique spaces within the commercial, residential, museum, stage, television, and event industries.

The Vice President of Marketing directs and oversees our Marketing efforts. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our VP of Marketing will report directly to the CEO and will oversee marketing efforts. To be successful in this role, you should be highly professional. You play a significant role shaping the company’s strategic planning and future.

Ultimately, you ensure that the marketing activities contribute to our company’s long-term success. You bring our brand to life!

Responsibilities

·      Develop and implement a cohesive marketing plan to increase brand awareness

·      Set current and long-term goals for internal teams

·      Design and review the Marketing department’s budget

·      Build relationships with media and stakeholders through creative PR strategies

·      Monitor all marketing campaigns and improve them when necessary

·      Prioritize marketing projects and allocate resources accordingly

·      Prepare regular reports and presentations on marketing metrics for the CEO

·      Conduct market analysis to identify challenges and opportunities for growth

·      Provide guidance and ideas to organize effective marketing events

·      Forecast hiring needs for the Marketing department

·      Participate in the quarterly and annual planning of the company’s objectives

·      Track competitors’ activities

Requirements and skills

·      5 years proven work experience as a VP of Marketing, Marketing Director or similar senior role

·      5 years of experience in design

·      Demonstrable experience designing and implementing successful marketing campaigns

·      Maintain and update Brand Standards as needed

·      Experience in Shopify, MailChimp. and most Social Media platforms

·      Solid knowledge of SEO, web analytics and Google Adwords

·      Experience with CRM software and digital marketing tools and techniques

·      Strong leadership skills

·      Excellent communications skills

·      Strong analytical and project management skills

·      Strategic mindset, with ability to make difficult decisions

·      Proficiency in Adobe Creative Suite

·      Create Marketing materials such as flyers, booklets, and more

·      Design unique floor designs for customers

·      Manage company web sites

Job Type: Full-time

Salary: TBD – Provide requirements upon applying

Location:

Split between Graphic Image Flooring offices and Home Office

Schedule:

·     Monday to Friday

·     Weekends and most major holiday’s off

PTO:

·     Unlimited as approved by management

Travel:

Occasional Trade Show or plant visit

NO AGENCIES