What are the responsibilities and job description for the Digital Marketing Specialist position at Grasshopper Bank, N.A.?
A company is looking for a Digital Marketing Specialist to manage and optimize digital marketing campaigns.Key ResponsibilitiesDevelop, manage, and optimize paid search campaigns to drive traffic and generate leadsConduct research to identify high-performing keywords and implement optimization strategies across multiple platformsGenerate performance reports with insights and actionable recommendations for future strategiesRequired Qualifications2-4 years of experience in performance marketing or digital marketing roles, preferably in a bank or fintechStrong hands-on experience with platforms like Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads ManagerFamiliarity with Display, Native Advertising, Programmatic, and retargeting strategiesProficiency in analytics tools such as Google Analytics and TableauUnderstanding of performance marketing KPIs, including CPA, CTR, CPC, and ROAS
