Social Media Manager

#4373 | Posted 04/21/2025
ROHNERT PARK, California, United States
Requirements

Required Qualifications:

• A highly creative mindset with a passion for storytelling, content creation, and digital engagement.
• Comfortable on-camera, with the ability to bring energy, personality, and authenticity to content.
• Experience creating and executing social media content across platforms like TikTok, Instagram,

Facebook, and YouTube Shorts.

• Ability to work fast and adapt quickly, without sacrificing quality or creativity.
• Proven track record of driving engagement and growing social media audiences through strategic

content.

• Strong photography and videography skills, with an eye for composition and storytelling.
• Proficiency in video and photo editing software (Adobe Creative Cloud, Canva, CapCut, etc.).
• Understanding of paid social media strategies and ability to optimize content for performance.
• Exceptional writing skills, with the ability to craft engaging, on-brand captions, scripts, and copy.
• Ability to juggle multiple projects and meet tight deadlines in a fast-paced environment.
• Experience covering live events and promotions, ensuring real-time engagement and excitement.
• Passion for social media trends, pop culture, and creative innovation-always staying ahead of the

curve.

Physical Requirements:

• Comfortable being on-camera and interacting with guests, influencers, and team members.
• Ability to sit, stand, or walk for extended periods.
• Comfortable working in various environments, including the casino floor, which may contain

secondhand smoke and noise.

• Manual dexterity to operate job-related equipment such as cameras, phones, and editing tools.

Work Conditions:

• Fast-paced, highly creative, and dynamic environment.
• Work may take place in an office, on the casino floor, at events, or outdoors.
• Requires engagement with guests, influencers, and internal teams to create content

Department
ADVERTISING
Job Description

Position Summary:
The Social Media Manager is the creative force behind Graton Resort & Casino's digital presence,
responsible for developing unique, engaging, and high-impact content that captivates audiences. This role demands out-of-the-box thinking, strong storytelling skills, and a fearless approach to being on-camera when needed. The ideal candidate thrives in fast-paced environments, consistently delivers high-quality content, and understands how to drive engagement and measurable success across multiple social media platforms.

Essential Functions:

• Conceptualize and create bold, original content that sets Graton Resort & Casino apart-ranging from viral videos and trending social posts to high-quality photography and behind-the-scenes storytelling.
• Be comfortable on-camera-whether it's hosting content, appearing in stories, or engaging with guests in a dynamic, authentic way.
• Act quickly to capitalize on trends, news, and engagement opportunities-bringing fresh, innovative ideas to life in real time.
• Own and manage the social media content calendar, ensuring a steady stream of exciting, high-quality posts that align with brand objectives.
• Produce, shoot, and edit video and photography content for platforms like Instagram Reels, TikTok, and Facebook Stories, maintaining a high standard of visual quality.
• Write compelling captions, headlines, and copy that grab attention, spark engagement, and drive

action.

• Monitor and analyze social media performance, using data to optimize content strategies and deliver tangible results.
• Understand and execute paid social campaigns, ensuring targeted reach and engagement.
• Collaborate with influencers, brand ambassadors, and internal teams to amplify brand reach and

storytelling efforts.

• Adapt quickly and problem-solve under tight deadlines-delivering content that's high-energy, polished, and impactful.
• Ensure brand consistency across all digital touchpoints, maintaining an engaging but professional voice that reflects Graton Resort & Casino's identity.
• Cover live events, promotions, and on-site experiences, capturing the energy and excitement of the casino in real time.
• Collaborate with the Digital Marketing Manager, creative team, and vendors to optimize campaign

performance and ensure cohesive branding.

• Analyze social media performance metrics and provide insights and recommendations for improvement.

Pay Rate
$75,000
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Salary : $75,000