What are the responsibilities and job description for the DIGITAL SALES COORDINATOR - WANF position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households.
We constantly strive for excellence. By upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and developing the best and brightest employees in the business.
About WANF:
WANF (previously WGCL/CBS46) has served Atlanta communities for more than 50 years with local news, weather, sports, and entertainment. WANF & WPCH are owned by Gray Television, headquartered in Atlanta, Georgia. Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WANF and WPCH provides the community with award-winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy...the chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.
Job Summary/Description:
WANF, the Gray-owned CBS affiliate in Atlanta, GA is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.
Duties/Responsibilities include (but not limited to):
• Digital order entry with high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising
• Assist in startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
• Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
• Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Manage and communicate inventory sell through percentages and avails to staff
• Work as a liaison with 3rd party vendors
• Reconcile / audit 3rd party billing
• Works closely and communicates with the Account Executives
• Other duties as assigned by DSM and/or LSM.
Qualifications/Requirements:
• Must have high organizational skills and willing to take initiative
• Must be able to prioritize, multi-task, and perform in a high-paced environment
• Strong communication and listening skills
• Proficient in Microsoft Office, Excel, and PowerPoint
• Detail oriented
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WANF-TV/Gray Media, Inc. is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to vaccinate against the coronavirus before the first workday fully.
