What are the responsibilities and job description for the DIGITAL SALES SPECIALIST - WJHG position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WJHG:
Imagine working in a place where most people travel for vacation. That’s what you’ll find at the WJHG-TV/NBC and WECP-TV/CBS affiliates in Panama City Beach, Florida! The area is home to a booming tourism industry, local military bases, and a rapidly growing local economy. WJHG/WECP prides itself on being a leader not only in news but also in serving the local community, with a strong presence at local events. Our mission is to cover news that digs deeper and holds true to solid journalistic ethics and to offer businesses the best options to market their products and services including a full-service digital marketing department. Our number one rated award-winning team is all about leadership and growth, and we stay on top of the latest technical advances. Join our fast-paced team and enjoy a laid-back lifestyle at WJHG/WECP in beautiful Panama City Beach
Job Summary/Description:
A Digital Sales Specialist at WJHG/WECP represents our brand to a community of local clients, advertising agencies and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals.
Duties/Responsibilities include, but not limited to:
• Efficiently and effectively execute new and revised digital orders
• Strategize successful digital campaign plans based on client needs and the organization’s strategic objectives
• Traffic all ads and confirm launch success
• Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery
• Communicate effectively and closely with AE’s and external teams
• Ensure that campaign revisions are fully communicated and executed with 100% accuracy
• Maintain processes and best practices and provide suggestions to leadership on improvement opportunities
• Other duties as assigned
Qualifications/Requirements:
• 2 years of field experience
• Highly-motivated team player
• Superior multitasking skills with the ability to work cross-functionally and handle multiple requests daily
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT
• Google Certification (Specifically Google Analytics & Google Ad Manager) preferred
• Broadcast industry experience preferred
• Experience in Meta Business Suite and Ads Manager preferred
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WJHG-TV/Gray Media, Inc. is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to vaccinate against the coronavirus before the first workday fully.
