DIGITAL SALES STRATEGIST/SPECIALIST - WTOK

Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WTOK:

WTOK-TV is a trusted ABC network station with a history of serving the communities of eastern Mississippi and Western Alabama with top-rated news, weather, and sports. We also offer syndicated programming on the CW, myTOK, Gulf Coast Sports & Entertainment Network, and Telemundo Mississippi network. We take pride in serving our viewers, our community, and our advertisers for 71 years.

Our mission is to be engaged with the community and promote civic and economic development with a focus on improving the lives of our viewers. We use cutting-edge technology to provide accurate and timely news information on television and digital platforms.

Job Summary/Description:

WTOK is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, and customer base, and improving user experience.

Duties/Responsibilities include, but are not limited to:  

• Work directly with clients and account executives to understand the client's business objectives and advertising strategy
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Ad Words, YouTube, Facebook Products, SEO, email, and contests
• Present recommendations directly to clients in coordination with account executives
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs)
• Work on several projects simultaneously, often for several different clients
• Undertake research and analyze data using specialist industry resources
• Share the latest digital trends both with the internal sales team and directly with clients

Qualifications/Requirements:

• 3 years’ experience as a digital strategist or similar role
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing
• Both Google AdWords and G4 Analytics certification
• Knowledge of planning and managing multiplatform media campaigns
• Experience and understanding of GTM and pixel placements on websites
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction
• Ability to work effectively under pressure and deliver on tight deadlines
• Strong analytical and organizational skills
• Proficient in data analysis, excel, and PowerPoint.
• Strong analytical skills with an aptitude for statistics and math

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WTOK-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.