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DIRECTOR OF SALES - KWTX

Gray Local Media, Inc
Waco, TX Full Time
POSTED ON 3/26/2025
AVAILABLE BEFORE 5/26/2025

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About KWTX:

KWTX-TV News 10 is the dominant television station for the Waco-Temple-Killeen market in the Heart of Texas. The CBS, CW, Telemundo, and MeTV affiliate, KWTX is the leader in every local newscast. A state-of-the-art facility gives team members the ability to showcase their award-winning content.

The station’s most valuable resource is its people. KWTX is home to a dedicated group of team members, many of whom have called the station home for many years. Community service is engrained in the culture of KWTX. We take pride in being able to say that no other station does it better. The station was honored with the NAB’s Service to America Award, recognizing the nation’s top local TV station for community service. The Texas Association of Broadcasters also honored KWTX with its highest award for public service, The Bonner McLain Award.

Fixer Upper’s Magnolia Silos have turned downtown Waco into a destination for travelers from around the country. The city is home to Baylor University, with one of the top athletic programs in the nation and beautiful McLane Stadium along the Brazos River. Space-X has a rocket testing facility, with some of the world’s most impressive technology in nearby McGregor. The market is also home to one of the largest U.S. Military installations in the world, Fort Cavazos. This region is ideally located in Central Texas, within a short drive of both the Dallas and Austin metro areas. KWTX has a stellar reputation as one of the premiere broadcasters in Texas and is looking for driven, dedicated people pursuing a career in broadcast-related fields, helping produce award-winning, compelling content while working in the community to help make life better for those we are entrusted to serve.

Job Summary/Description:

KWTX-TV News Channel 10, the CBS affiliate in Central Texas, is looking for a dynamic, high-energy, Director of Sales to lead our top-tier sales team. The ideal candidate should be success-driven, motivated, and highly knowledgeable in tailoring solutions for our clients. We are looking for the best of the best to join our award-winning, market-leading, team.

KWTX seeks a focused and disciplined leader to oversee the revenue initiatives and develop, inspire, and coach a sales team in a dynamic media environment. The Director of Sales will lead the organization, optimize inventory, set and achieve revenue goals, and create budgets. This role requires an entrepreneurial mindset, a competitive spirit, and a passion for developing solutions for our customers using a broad set of media assets.

The ideal candidate has a proven track record of growing revenue for both broadcast and digital products across multiple platforms. They should also have experience establishing guiding principles for local, national, and digital sales initiatives while inspiring the team to achieve their personal and professional goals.

Duties/Responsibilities include, but are not limited to:

⁃ Recruit, develop, and guide a team of highly skilled sales representatives
⁃ Collaborate with the sales team to develop and implement client-centric advertising strategies across diverse media platforms.
⁃ Demonstrate proficiency in achieving both digital and broadcast sales targets, fostering strong client relationships, and communicating effectively. Execute well-conceived sales plans with meticulous attention to detail.
⁃ Exhibit the ability to manage multiple projects concurrently, maintain exceptional organizational skills, and effectively prioritize tasks. Drive business development initiatives.
⁃ Oversee inventory management, revenue forecasting, sales, and expense budgeting.

Qualifications/Requirements:

⁃ Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or a combination of education and relevant work experience.
⁃ Excellent written and verbal communication skills.
⁃ At least five years of experience in media sales leadership.
⁃ Valid driver’s license with a clean driving record.
⁃ Proven experience in guiding, directing, and motivating team members, including setting performance standards and closely monitoring progress.
⁃ The ability to establish long-term objectives and outline the strategies and actions necessary to achieve them.
⁃ The skill to identify and address the developmental needs of others, providing coaching, mentoring, or other support to enhance their knowledge or skills.
⁃ Proficiency in using computers, telephones, copiers, scanners, fax machines, and other office equipment.
⁃ Familiarity with Wide Orbit, Wide Orbit Media Sales, and Matrix.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KWTX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday. 

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