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DIRECTOR OF SALES - WTVM

Gray Local Media, Inc
Columbus, GA Full Time
POSTED ON 2/18/2025
AVAILABLE BEFORE 4/16/2025

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WTVM:

For over 70 years WTVM has served its 16 county DMA across west Georgia and East Alabama. As a broadcast pioneer, WTVM serves as the Chattahoochee Valley's most-watched television station.

WTVM is the dominant local media provider in the Chattahoochee Valley both on-air and online. WTVM is the largest and most trusted news team in the market, producing more than 58 hours of local news weekly. WTVM.com, the WTVM News app, the WTVM Weather app, and WTVM social media platforms deliver our news on demand and on the go to a vast and growing digital audience.

Job Summary/Description:

Are you a natural leader with great people skills? Are you driven to outperform and overachieve? This is a fast-paced and rewarding career that requires quick thinking, determination, creativity, and leadership skills. Do you have a strong competitive drive? Are you a closer and a problem solver? If so, we want to speak with you about this opportunity. Come grow with us!

Duties/Responsibilities include, but are not limited to: 

Sustain a positive sales culture
- Create broadcast and digital sales initiatives resulting in growth for clients and our station
- Participate in developing station strategies that align with company goals
- Build and achieve local and national revenue budgets while controlling expenses
- Create timely and accurate sales reports including forecasts
- Maintain inventory control and pricing strategies
- Coach and develop our team
- Utilize audience measurement tools to develop customer marketing strategies
- Collaborate with other departments to meet the goals of the clients and company
- Accompany team members on face-to-face calls to close business

Qualifications/Requirements:

Education: High School diploma or GED equivalent required. College degree strongly preferred. 

Experience: Previously held LSM, DSM, or GSM role. Five years of media sales experience in leadership role. Sustained revenue growth on both broadcast and digital platforms. Experience with Wide Orbit and Matrix is optimal. Equivalent work experience may suffice.

Knowledge, Skills, and Abilities:
• Comprehensive understanding of media industry, history, and future
• Excellent time management
• Strong decision-making skills
• Strategic and forward thinker
• Advanced knowledge of digital products and strategies
• Professional written and oral communication skills
• High-level of integrity
• Exceptional presentation skills
• Ability to overcome objections in a positive, professional manner
• Outstanding negotiation skills
• Ability to build positive relationships
• High attention to detail, particularly accuracy in numbers
• Successfully manages multiple projects
• Proficient with computers, including MS products and CRM systems

OTHER: Local travel required daily; out-of-state travel required on occasion
Must have or be able to attain valid driver’s license. Driving record should not have any major convictions, no more than one minor conviction or at fault accident in the past 3 years. 

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WTVM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday. 

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