What are the responsibilities and job description for the MEDIA EXECUTIVE (SR) - WVUE position at Gray Local Media, Inc?
Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WVUE:
WVUE-TV FOX 8 is a broadcast media entity owned and operated by Gray Media based out of New Orleans, Louisiana, United States.
Job Summary/Description:
The Senior Media Executive (Digital Sales Strategist) plays a key role in scaling our digital sales efforts and acts as a liaison between the Digital Sales Director & Digital Coordinator as well as the larger sales team to help generate digital sales revenue as well as focus on client campaign performance and retention.
Duties/Responsibilities include, but are not limited to:
- Provide guidance, and participate in product training for designated products across the GDM Digital portfolio.
- Make 4-legged sales calls with ME's to consistently achieve digital market revenue goals with New Business Development & Upselling existing Digital accounts.
- Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, and provide optimization and upsell recommendations
- Conduct reporting across our Digital client portfolio to help mitigate churn and increase client retention
- Conduct one-on-one meetings in conjunction with the MSM with the ME's and conduct Account-based management for all Digital campaigns/clients
- Have current/updated knowledge of the competitive landscape and monitor market trends and industries to identify new opportunities
- Establish campaign tracking with UTM tagging, GTM Tags & GA4 optimization for conversion tracking/measurement
- Be responsible for all Digital Key Account reporting & account maintenance
Qualifications/Requirements:
- Bachelor's degree in a related discipline or equivalent experience
- 3 - 5 years of sales experience, closing business and managing clients effectively
- Experience in a media sales leadership, advisory, or supervisory capacity is preferred
- Experience in creating and successfully executing cross-channel digital campaigns with experience in Paid Media/Performance Media
- Experience working with the following platforms: GA4, GTM, META, Programmatic Media (General)
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company-required insurance limits
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WVUE-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
