What are the responsibilities and job description for the MEDIA EXECUTIVE - WCAX position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WCAX:
WCAX is one of the strongest CBS Affiliates in the entire country. We paved the way for TV in the Burlington-Plattsburgh region and now we help local businesses grow nationwide! We are a team of innovative marketers! If you are the person who will help this robust community connect with an audience of more than 750,000 customers, then you need to send your resume to us right now. Take this opportunity to build your career in a place where people come from all over the world to enjoy. Maybe you'll find yourself at the top of the Green Mountains in Vermont or Adirondacks in New York. Then again, the foodie culture of downtown Burlington may whet your appetite for delicious traditional favorites or haute cuisine.
Job Summary/Description:
WCAX-TV is looking for a self-motivated, competitive, individual to join our sales team! Would you like to help local businesses in Vermont, New York, New Hampshire, or anywhere in the United States, grow with state-of-the-art digital and video marketing campaigns? Then this is the career for you.
Prospecting, business development, executing client needs analyses, building and managing customized marketing campaigns, and creating post-campaign breakdown analyses.
Duties/Responsibilities include, but are not limited to:
• Identify, develop, and expand existing and new client relationships & key accounts
• Contact local direct clients and advertising agencies, acting as a liaison between the station and the advertising community
• Make customer-focused sales presentations to all classifications of clients to obtain orders for advertising
• Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements
• Review the performance of advertising campaigns on a regular basis with the client to ensure that they are delivering, and make tactical adjustments as necessary.
• Achieve monthly and quarterly sales goals on a consistent basis
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff
Qualifications/Requirements:
- Bachelor's degree preferred
- Proficient in Microsoft Word, PowerPoint, and Excel
- Marketing/Business background is a plus
- Google AdWords certification a plus
- Valid driver's license
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WCAX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
