What are the responsibilities and job description for the MEDIA EXECUTIVE - WLOX position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WLOX:
WLOX is the dominate TV station in the Biloxi - Gulfport DMA. WLOX (ABC) is by far the #1 station in the market and WLOX (CBS) is the #2 station in the market. WLOX produces award-winning newscasts commanding high ratings and strong viewership for our advertising clients. We are dominant both on broadcast and digital platforms. The Mississippi Gulf Coast is a wonderful place to live, work, and play. This is an excellent opportunity to work for a great station and company.
Job Summary/Description:
Do you have a strong competitive drive and determination to win? Are you a natural relationship builder and collaborator? If so, a fantastic opportunity awaits you at WLOX-TV, a media powerhouse located in Biloxi, MS. Bring your tenacity, great communication skills, and ability to close new business to WLOX and get rewarded well for your efforts. You will have the opportunity to sell across all WLOX digital and broadcast television platforms, providing advertising solutions to both existing and new customers that will help them generate sales and increase profitability. This is a fast-paced and fun environment that requires persistence, organization, creativity, and interpersonal skills.
Duties/Responsibilities include, but are not limited to:
- Achieve television and digital revenue goals set by the company for existing and developmental accounts
- Sells advertising time and provides continuous service to advertising agencies and direct accounts
- Assesses an advertiser's marketing needs and develops proposals & presentations to show how the Station can fulfill those needs with a television schedule, internet schedule, commercial concept, and/or promotional event
- Maintains positive client and station personnel relationships
- Makes presentations to advertisers' key decision-makers in written and/or visual form
- Manages client-chosen solutions and provides excellent customer service to clients
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge
Qualifications/Requirements:
- Bachelor’s Degree preferred but not required
- 2 years of Sales experience OR a background or education in Business
- Excellent writing and communication skills
- Ability to work independently and manage your time effectively
- Ability to use creativity to solve problems
- Ability to develop campaigns and motivate others
- A real desire to understand your clients and their businesses
- A thirst for ongoing learning: advertising, marketing, television, digital
- Experience selling digital products/strategies including audience targeting, social media, PPC, SEO preferred.
- Knowledge of presentation software, MS Office products
- Must meet Gray Television’s driving requirements and have a valid driver’s license
- Reliable transportation and vehicle insurance required
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLOX-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
