MULTIMEDIA SALES MANAGER - WCJB

Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WCJB:

WCJB TV20, the #1-rated ABC affiliate in the market, is the area's ONLY source for live and local news, covering communities from Ocala to Lake City. As a back-to-back Station of the Year winner, we excel in both broadcast and digital advertising, making us a dominant force in the media landscape. Digital marketing is a key focus for our station, and we have a well-developed team dedicated to driving innovation and results.

We are looking for the right person to help continue our upward trajectory and contribute to our ongoing success.

Located in Gainesville, FL, WCJB TV20 is based in a thriving community with a vibrant mix of culture, education, and outdoor recreation. Home to the University of Florida, the area offers stunning natural springs, rivers, and nature trails, along with a dynamic dining scene. Its central location provides easy access to both coasts and major cities—just 75 miles from Jacksonville and 100 miles from Orlando—making it an excellent place to live and work.

Job Summary/Description:

We are looking for a Multimedia Sales Manager to work with a team of local Media Executives to achieve sales revenue goals and build/maintain client relationships. The candidate must be a competitive and creative leader with the ability to create a winning culture. Digital Sales and Traditional Media experience required.

Duties/Responsibilities include, but are not limited to: 

- Collaborate with the sales leadership team to accomplish station objectives
- Motivate the local sales team so that digital and broadcast revenue goals are achieved
- Drive digital revenue growth and ensure all digital budgets and goals are met or exceeded with a focus on new local direct business
- Manage direct, and train to maximize the performance of the media executives
- Assisting Multimedia Executives in presenting and closing digital business
- Developing sales presentations and collateral using up-to-date research materials
- Maintaining campaign tracking, delivery, and reporting to ensure campaign success
- Overseeing digital pricing and revenue forecasting
- Promoting a winning, positive culture
- Manage and grow an account list
- Working at a partnership/consultative level as an expert in digital advertising with Multimedia Consultants and advertisers
- Working in tandem with the Director of Sales on revenue generation strategy and forecasting
- Oversight of all digital sales products, inventory management, and pricing strategies
- Interface with operational systems such as Wide Orbit, Matrix, Research Analytics, etc.

Qualifications/Requirements:

Experience:
- Previously held LSM, DSM, or GSM roles for at least two years or more.
- Sustained revenue growth on both broadcast and digital platforms.
- Strong digital advertising knowledge is a must.

Knowledge, Skills, and Abilities:
- Excellent time management
- Strong decision-making skills
- Strategic and forward thinker
- Advanced knowledge of digital products and strategies
- Professional written and oral communication skills
- High level of integrity
- Exceptional presentation skills
- Ability to overcome objections in a positive, professional manner
- Outstanding negotiation skills
- Ability to build positive relationships
- High attention to detail, particularly accuracy in numbers
- Successfully manages multiple projects
- Experience with Wide Orbit and Matrix is optimal.
- Equivalent work experience may suffice.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCJB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.