What are the responsibilities and job description for the PAID SEARCH CAMPAIGN SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP) position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM (Gray Digital Media):
Gray Digital Media is a leading digital media company that values excellence, innovation, and the development of our employees. We provide digital advertising solutions across a full suite of digital products that are strategically deployed into a marketing solution that drives results. Our team of industry experts will help support our clients' advertising campaigns from idea and strategy, campaign execution and optimization to campaign insights and results tracking.
Job Summary/Description:
Gray Digital Media is seeking a dynamic and experienced paid search campaign specialist to join our innovative team. In this role, you'll leverage your expertise to develop paid search campaigns within Google and Bing to achieve desired results, manage advertising budgets, and ensure optimal performance. This role will work cross-functionally with Operations, and Sales to drive meaningful and proven results for our advertisers.
•This position is entirely remote and can be applied for from any state where Gray Media operates.
Duties/Responsibilities will include (but not be limited to):
- Build, execute, and optimize cutting-edge paid Google and Bing ad campaigns from conception to launch.
- Provide ongoing actionable insights into campaign performance to relevant stakeholders.
- Define, measure, and evaluate relevant paid media KPIs and objectives.
- Frequently optimize campaign delivery to ensure consistent spending and performance.
- Stay updated on industry and platform trends and apply innovative solutions and techniques to enhance campaign delivery and performance.
- Conduct in-depth keyword and interest research, ad grouping, and audience targeting.
Qualifications/Requirements:
- 3 years experience developing successful, measurable integrated paid media programs for multiple clients.
- Advanced knowledge of Google and Bing paid search products including, but not limited to, PPC, VLAs, shopping, and PMax campaigns.
- Demonstrate knowledge of paid advertising across media channels; stay current on any changes in paid advertising and propose new format/partnership ideas for clients
- Strong analytical and creative thinking skills with the ability to generate insights, understand competitive analysis, and conduct market assessments
- Track record of delivering results for clients; raising brand awareness, driving demand, and creating creative high-impact connections with customers
- Experience with 3rd party bid-management platforms such as Skai or Matchcraft.
- Bachelor's Degree
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media Group is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
