What are the responsibilities and job description for the PROGRAMMATIC MEDIA BUYER - PERFORMANCE (REMOTE/USA) - GDM (GRAY-TV) position at Gray Local Media, Inc?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$55,000 -$70,000 (DOE)
Shift and Schedule:
Mon. - Fri. (Manager's Discretion)
Full-Time
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Job Summary/Description:
The Programmatic Media Buyer, Performance will assist in digital revenue growth through programmatic buying and supporting GDM's client expectations. The role will focus on identifying target audiences, monitoring & optimizing campaigns for peak performance, and serving as a subject matter expert across all programmatic channels. This is a remote position.
Duties/Responsibilities include (but are not limited, to):
- Build out media buys for various ad platforms using effective media buying strategies and oversee the day-to-day execution and optimization
- Own operational tasks including budget management, creative trafficking, budget reconciliation, and post-campaign evaluation
- Ensure campaign KPIs are met and within budget requirements, tracking costs and ROI
- Work with partners internally and externally to troubleshoot and implement solutions as required to enable efficient campaign delivery and performance.
- Suggest optimization and budget strategies according to the best-performing creatives, audiences, placements
- Manage communication and requests from individual TV stations
- Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
- Develop and evolve skill sets to keep up with the changing media buying landscape, inclusive of new partners, ad tech, and measurement capabilities.
- Contribute to educational documents, best practices, and innovative solutions developed by the Ad Ops and Sales teams.
- Additionally, this position may be required to perform other responsibilities as assigned
Qualifications/Requirements:
- At least 2-3 years of Programmatic Media Buying and Trading experience (building and managing programmatic campaigns).
- Hands-on experience buying in DSPs (demand-side platforms). The Trade Desk is preferred.
- Proficient in advertising technology platforms and tools including Ad Servers, Site Analytics,
Tag Management, Ad Verification, Attribution, and Measurement.
- Easily handle multiple competing priority initiatives at once, delegating and escalating where needed.
- Ability and track record of cultivating strong relationships both internally and externally.
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM/Gray-Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Salary : $55,000 - $70,000
