What are the responsibilities and job description for the DIGITAL CONTENT MANAGER (DCM) - WAFB position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFB:
AFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Job Summary/Description:
Gray Media is seeking an innovative Digital Content Manager to lead and oversee our growing digital efforts, leading the production and publication of content across all six Gray Media television stations (WVUE-New Orleans; WAFB-Baton Rouge; KPLC-Lake Charles; KALB-Alexandria; KSLA-Shreveport & KNOE- Monroe). The Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, and strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.
Duties/Responsibilities include (but not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WAFB:
AFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
Job Summary/Description:
Gray Media is seeking an innovative Digital Content Manager to lead and oversee our growing digital efforts, leading the production and publication of content across all six Gray Media television stations (WVUE-New Orleans; WAFB-Baton Rouge; KPLC-Lake Charles; KALB-Alexandria; KSLA-Shreveport & KNOE- Monroe). The Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, and strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.
Duties/Responsibilities include (but not limited to):
- Must be able to write and publish news, weather, and sports coverage on all station digital platforms.
- Strong skills in gathering user-generated content and the creation of enterprise material including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
- Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
- Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
- Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
- Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to company-owned platforms.
- Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
- Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking
- Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
- Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
- HTML, Canva, and Adobe Creative suite experience are preferred, as well as knowledge of ENPS.
- Collaborate with digital team and other newsroom managers to strategize and implement engaging content plans including illustrating weekly successes and failures using digital analytic tools.
- Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.
- Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
- Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
- Collaborate with marketing and promotions teams to align digital strategies with company-wide initiatives.
- At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social is required
- Knowledge of SEO best practices and social media strategies.
- Familiarity with digital publishing tools and content management systems (CMS).
- Previous experience with long-form storytelling and investigations
- BS/BA in Journalism/Communications or equivalent background
- Ability to identify, evaluate, and integrate emerging AI technologies
- Knowledge of AI's role in SEO optimization
- Flexible work hours required, must be willing and able to work a variety of shifts including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAFB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
