Demo

DIGITAL EXECUTIVE PRODUCER - WAVE

Gray Media
Louisville, KY Full Time
POSTED ON 4/2/2025
AVAILABLE BEFORE 6/2/2025

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAVE:

WAVE is the first television station to sign on in Kentucky and Southern Indiana and has a rich history of being the area's most trusted source for local news, weather, and sports. WAVE is the official television station for the Kentucky Derby and is known across the country for its award-winning journalism and breakthrough investigations. As part of the Gray Media family, WAVE is on the leading edge of innovation, constantly investing in the tools and technology to best serve our audiences on all screens with original and local multi-platform content. WAVE is in the heart of downtown Louisville, where technology, filmmaking, tourism, sports, education, health, and music make Louisville one of the most industry-diverse metro areas in the nation.

Job Summary/Description:

WAVE in Louisville, KY has an opening for a Digital Executive Producer. This person will lead coverage, video, and strategy for all of WAVE's digital platforms.

Duties/Responsibilities include, but are not limited to:

  • Assigns, prioritizes, and plans daily digital content and coverage.
  • Improves the quality of the station’s digital and social platforms.
  • Manages digital content producers.

Job-Specific Duties:

  • Assigns, prioritizes, and plans daily digital content and coverage.
  • Participates in editorial discussions by sharing digital analytics, content recommendations, and digital presentation of reporter content.
  • Leads daily digital content planning meetings to organize, assign,n and prioritize content for digital platforms.
  • Scouts stories and makes content recommendations throughout the day.
  • Monitors daily content lists to ensure appropriate content prioritization.
  • Manages the digital content calendar.
  • Creates coverage plans for big news events, special coverage opportunities, and content initiatives.
  • Collaborates with news managers to determine the overall coverage level of breaking news.
  • Improves the quality of the station website and social platforms.
  • Oversees the daily execution of digital content strategies.
  • Reviews all content published to digital platforms and makes recommendations on writing style, timing of posts, SEO, and cross-platform showcasing.
  • Uses website analytics and social insights to drive strategic content decisions.
  • Manages real-time content producers.
  • Oversees real-time content producer schedules, including PTO requests, holiday coverage, and weekend on-call rotation.
  • Set goals and conduct quarterly check-ins for direct reports.
  • Manages onboarding and training of direct reports.
  • Offers real-time coaching and feedback.

Qualifications/Requirements:

  • Strong verbal/written communication skills and knowledge of AP Style required.
  • College degree in Journalism preferred.
  • Ability to work well under pressure
  • Ability to work well on your own, with a team, and with different departments.
  • Ability to train, drive strategy, lead and inspire teammates
  • Must be able to handle a wide variety of variables, including short deadlines, and shifting schedules.
  • Other duties as assigned by news management.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAVE-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

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