What are the responsibilities and job description for the DIRECTOR OF MARKETING - POWERNATION (GRAY MEDIA GROUP) position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About PowerNation:
PowerNation TV is America's most-watched automotive how-to programming. It is the most credible, highest-rated, longest-running tech content on television. PowerNation Studios is located in Franklin, TN where we produce all of our original content.
Job Summary/Description:
As PowerNation Studios’ Director of Marketing, you will be responsible for strategizing and implementing marketing efforts for our portfolio of brands: PowerNation and Circle Country. This role requires a blend of creative vision, anticipating trends, strategic thinking, and data-driven execution to maximize audience reach, build brand loyalty, increase viewing, and drive revenue. The ideal candidate will possess a proven track record of building and managing successful brands, leveraging data-driven insights, and leading cross-functional teams to achieve measurable results.
Duties/Responsibilities will include (but not be limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
PowerNation-TV/Gray Media Group is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About PowerNation:
PowerNation TV is America's most-watched automotive how-to programming. It is the most credible, highest-rated, longest-running tech content on television. PowerNation Studios is located in Franklin, TN where we produce all of our original content.
Job Summary/Description:
As PowerNation Studios’ Director of Marketing, you will be responsible for strategizing and implementing marketing efforts for our portfolio of brands: PowerNation and Circle Country. This role requires a blend of creative vision, anticipating trends, strategic thinking, and data-driven execution to maximize audience reach, build brand loyalty, increase viewing, and drive revenue. The ideal candidate will possess a proven track record of building and managing successful brands, leveraging data-driven insights, and leading cross-functional teams to achieve measurable results.
Duties/Responsibilities will include (but not be limited to):
- Develop and implement integrated marketing strategies across all platforms (digital, social, traditional) to support the growth of multiple brands.
- Define and manage brand positioning, messaging, and visual identity for each brand within the company's portfolio.
- Conduct market research and competitive analysis to identify trends and opportunities for growth.
- Lead the development and execution of digital marketing strategies to increase engagement on our social accounts, websites, and email touchpoints.
- Collaborate with multiple teams, including production, sales, and events, to ensure alignment on marketing objectives.
- Develop and execute strategic partnerships to expand brand reach and create innovative marketing opportunities.
- Work with outside vendors and consultants to identify and acquire content for Circle Country
- Oversee the programming schedule for Circle Country
- Establish and maintain key relationships between platforms and partners.
- College degree
- Minimum 5 years work in the marketing field
- Proven track record of developing and executing successful marketing campaigns for multiple brands.
- Motivated self-starter with strong communication skills
- Strong understanding of digital marketing principles and best practices.
- Ability to effectively manage multiple projects while meeting deliverable deadlines
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
PowerNation-TV/Gray Media Group is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
