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DIRECTOR OF SALES - WCSC

Gray Media
Charleston, SC Full Time
POSTED ON 2/23/2025
AVAILABLE BEFORE 3/22/2025
About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WCSC:

Would you like to work for the #1 station in a city consistently named by T L as one of the best cities in the world? WCSC in Charleston, South Carolina has been the dominant #1 station in the market since sign-on in 1953. The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo and the world-class medical community continue to make the Lowcountry a destination market. WCSC Live 5 is committed to serving the Lowcountry with breaking news, weather, and investigative journalism and is the most recognized and awarded news team in the market. Learn more about WCSC Live 5 at Live5News.com

Job Summary/Description:

The market-leading Sales team and 2024 South Carolina station of the year has a rare opening for a Director of Sales in Charleston, SC. If you are prepared to lead a sales team - with one of the strongest news, weather, and sports brands in the region – with solutions no other media company can deliver – this opportunity is for you. We are looking for a focused and disciplined leader who can develop, inspire, and coach a sales team in a dynamic media environment. The DOS oversees all aspects of the Sales Department, including staff management, maximizing inventory management, revenue goal setting and achievement, and budgeting. This job requires an entrepreneurial mindset, a competitive spirit, and a passion for creating solutions for our customers using the power of our media assets.

Our next Director of Sales must bring a proven history of growing revenue for both legacy broadcast and digital products on multiple platforms. In partnership with the General Manager, the Director of Sales will set the tone for all aspects of local, national, and digital sales initiatives while inspiring our team to achieve their personal and professional objectives. You will be responsible for developing sales strategies that deliver powerful solutions to our clients with a full suite of media products. New Business Development with our robust suite of digital capabilities via Gray Digital Media as well as our broadcast properties – WCSC(CBS), ECSC (Palmetto Sports and Entertainment Network), GCSC (Bounce), and WZCH(Telemundo), will be a top priority. The bar is high, but you won't do it all by yourself, you will have the support of Gray Media Group backing you up. We have all the tools, all the resources, and a deep bench of experienced managers.

Duties/Responsibilities include, but are not limited to:

  • Provides leadership for the sales managers, media executives, and administrative assistants
  • Manages all processes related to recruiting, hiring, training, and coaching of employees
  • Develops and executes sales strategies that result in exceeding revenue targets in local, national, digital, and new product revenue including emphasis on sports and news
  • Drives new business development
  • Manages inventory, revenue forecasting as well as sales and expense budgeting

Qualifications/Requirements:

  • Bachelor’s degree in marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
  • Excellent communication skills, both oral and written
  • Minimum five years experience in media sales leadership
  • Valid driver’s license with an acceptable driving record
  • Experience guiding, directing, and motivating team, including setting performance standards and monitoring performance
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills
  • Computer literate, experience with MS Office Suite, Wide Orbit, and Google Analytics

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCSC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

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