What are the responsibilities and job description for the DIRECTOR OF SALES - WECT position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WECT:
WECT has been informing and entertaining viewers in southeastern North Carolina for 71 years. We’re in the rapidly growing Wilmington market, serving New Hanover, Brunswick, Columbus, Pender, and Bladen Counties that make up the beautiful coastal Cape Fear Region. WECT is the dominant broadcast station in the market with the most accessible local news on-air, online, mobile, and streaming platforms.
Job Summary/Description:
WECT-TV, the NBC affiliate in Southeastern North Carolina has an immediate opening for a Director of Sales to lead our local, national, and digital sales efforts. The candidate must possess strong leadership skills and the highest level of customer service and sales skills, along with a proven track record of success in negotiating and servicing advertisers. The Director of Sales is responsible for achieving station revenue goals, pricing, and inventory management for the station platforms.
Duties/Responsibilities include, but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WECT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WECT:
WECT has been informing and entertaining viewers in southeastern North Carolina for 71 years. We’re in the rapidly growing Wilmington market, serving New Hanover, Brunswick, Columbus, Pender, and Bladen Counties that make up the beautiful coastal Cape Fear Region. WECT is the dominant broadcast station in the market with the most accessible local news on-air, online, mobile, and streaming platforms.
Job Summary/Description:
WECT-TV, the NBC affiliate in Southeastern North Carolina has an immediate opening for a Director of Sales to lead our local, national, and digital sales efforts. The candidate must possess strong leadership skills and the highest level of customer service and sales skills, along with a proven track record of success in negotiating and servicing advertisers. The Director of Sales is responsible for achieving station revenue goals, pricing, and inventory management for the station platforms.
Duties/Responsibilities include, but are not limited to:
- Develop and implement strategic revenue plans for the station.
- Drive share growth through creativity and collaborating on customized solutions for our clients outside of traditional spot dollars.
- Work directly with National/Regional as well as political agencies to effectively negotiate and grow share of advertising budgets.
- Effectively manage inventory, develop rate structure, and keep orders flowing through the traffic system.
- Accurately track and forecast pending business.
- Service existing accounts and create special sales opportunities specific to each client.
- Solid understanding of FCC Political rules for broadcast television advertising.
- Bachelor's Degree preferred.
- 3 years in broadcast direct and transactional business and a proven track record of leadership, budget attainment, and sales success.
- Well-versed in Microsoft Office products such as Outlook, Excel, and PowerPoint.
- Extensive knowledge of TV station inventory management. Wide Orbit experience is a plus.
- Outstanding communication and presentation skills.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WECT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
