What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WAVE position at Gray Media?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About Station WAVE:
WAVE is the first television station to sign on in Kentucky and Southern Indiana and has a rich history of being the most trusted source for local news, weather, and sports. WAVE delivers content across multiple platforms and develops multimedia advertising solutions for our clients. We have an outstanding reputation throughout the business community. WAVE is the official television station for the Kentucky Derby. As part of the Gray Media family, WAVE has best-in-class sales training. WAVE is in the heart of downtown Louisville, where technology, filmmaking, tourism, sports, education, health, and music make Louisville one of the most industry-diverse metro areas in the nation.
Job Summary/Description:
WAVE Media Executives develop and sell advertising solutions using television and digital products. WAVE provides extensive training and a proven sales process. Successful Media Executives are competitive, goal-driven, and enjoy collaborating on projects. As a Media Executive, you will be responsible for business development utilizing advertising opportunities on WAVE-TV and Gray Digital Media.
Duties/Responsibilities include (but are not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAVE-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About Station WAVE:
WAVE is the first television station to sign on in Kentucky and Southern Indiana and has a rich history of being the most trusted source for local news, weather, and sports. WAVE delivers content across multiple platforms and develops multimedia advertising solutions for our clients. We have an outstanding reputation throughout the business community. WAVE is the official television station for the Kentucky Derby. As part of the Gray Media family, WAVE has best-in-class sales training. WAVE is in the heart of downtown Louisville, where technology, filmmaking, tourism, sports, education, health, and music make Louisville one of the most industry-diverse metro areas in the nation.
Job Summary/Description:
WAVE Media Executives develop and sell advertising solutions using television and digital products. WAVE provides extensive training and a proven sales process. Successful Media Executives are competitive, goal-driven, and enjoy collaborating on projects. As a Media Executive, you will be responsible for business development utilizing advertising opportunities on WAVE-TV and Gray Digital Media.
Duties/Responsibilities include (but are not limited to):
- Build a list of prospective clients with guidance and assistance from WAVE sales managers
- Make phone calls to set appointments with business prospects
- Conduct sales calls in collaboration with WAVE sales managers
- Develop an advertising strategy/solution based on knowledge gained from the initial sales call
- Present advertising strategy/solution to business prospect
- Secure advertising contracts with new clients
- Excellent communication skills
- Confidence in meeting and speaking with business owners
- Strong desire to understand clients’ business
- Excellent writing skills
- Proficient with Microsoft Office
- Willingness to participate in ongoing training
- Bachelor's degree and digital advertising experience is preferred
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WAVE-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
