What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WBKO position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Job Summary/Description:
WBKO, a Gray television station, is looking for a high-achieving individual who seeks a career in outside sales and marketing. This job opening offers a rare opportunity to join a team of effective sales professionals to represent a well-known product line including ABC, FOX, CW, and Telemundo programming and GDM digital products. The combination of these platforms positions WBKO salespeople as leaders in the marketplace with the ability to offer comprehensive marketing solutions to local businesses and advertising agencies. Training is offered that shows a pathway to financial success and career growth. It has never been a more exciting time to work in local TV now that it is paired with the targeting efforts of digital marketing.
WBKO has an opportunity for a Media Executive who is a success-oriented professional with a proven digital sales background to join our family. The Media Executive role is responsible for the development, retention, and growth of digital revenue. The Media Executive will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Media Executive will report directly to the Multimedia Sales Manager.
Duties/Responsibilities include (but are not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBKO-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Job Summary/Description:
WBKO, a Gray television station, is looking for a high-achieving individual who seeks a career in outside sales and marketing. This job opening offers a rare opportunity to join a team of effective sales professionals to represent a well-known product line including ABC, FOX, CW, and Telemundo programming and GDM digital products. The combination of these platforms positions WBKO salespeople as leaders in the marketplace with the ability to offer comprehensive marketing solutions to local businesses and advertising agencies. Training is offered that shows a pathway to financial success and career growth. It has never been a more exciting time to work in local TV now that it is paired with the targeting efforts of digital marketing.
WBKO has an opportunity for a Media Executive who is a success-oriented professional with a proven digital sales background to join our family. The Media Executive role is responsible for the development, retention, and growth of digital revenue. The Media Executive will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Media Executive will report directly to the Multimedia Sales Manager.
Duties/Responsibilities include (but are not limited to):
- Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy
- Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software
- Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve
- Develop, retain, and grow client relationships
- Create and present digital advertising/marketing proposals
- Communicate and collaborate effectively and respectfully internally with the WBKO Family, with corporate Gray Digital Media teams, and externally with clients
- Two years of digital media sales with evidence of prior success or digital agency experience working with clients
- Demonstrates intellect, drive, executive presence, and sales acumen
- Ability to prospect and network with business decision-makers within all sizes of organizations
- Proven experience building professional client relationships
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple tasks daily
- Excellent troubleshooting and problem-resolution skills
- Possess superb written and verbal communication skills
- Proficient with Microsoft Excel, Word, and PPT and understanding of G4 analytics a plus
- Spanish/Bilingual a plus, but not required
- Must have a valid driver's license with a driving record that meets company policies (will be verified as a condition of employment and checked regularly throughout employment)
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBKO-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
