What are the responsibilities and job description for the MEDIA EXECUTIVE (ASSO) - WLBT position at Gray Media?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WLBT:
WLBT is Mississippi's flagship station and the dominant local TV and digital media in Central and Southwest Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage. Jackson is Mississippi's largest TV market and state capital, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you're a sports fan, we have you covered. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.
Job Summary/Description:
WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a talented Multimedia Executive to represent WLBT. This position is responsible for identifying and reaching new clients in Jackson and surrounding areas that will best take advantage of our television and digital solutions and then become a marketing consultant to the clients helping them define and achieve their business objectives.
Duties/Responsibilities include (but are not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WLBT:
WLBT is Mississippi's flagship station and the dominant local TV and digital media in Central and Southwest Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage. Jackson is Mississippi's largest TV market and state capital, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you're a sports fan, we have you covered. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.
Job Summary/Description:
WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a talented Multimedia Executive to represent WLBT. This position is responsible for identifying and reaching new clients in Jackson and surrounding areas that will best take advantage of our television and digital solutions and then become a marketing consultant to the clients helping them define and achieve their business objectives.
Duties/Responsibilities include (but are not limited to):
- Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level in the Jackson and surrounding areas.
- Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities.
- Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts.
- Managing prospects in CRM.
- Meeting and exceeding sales expectations monthly, quarterly, and annually.
- Great work-life balance
- Ongoing professional training
- Base salary and bonus opportunity
- Full benefits including health insurance
- Additional benefits include life insurance and long-term and short-term disability
- Competitive 401(k) retirement matching
- Paid holidays and vacation
- Strategic, consultative selling experience with proven ability to navigate large and complex deals.
- Proven experience in creating presentations.
- Expert negotiation skills with experience in sales deals.
- Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
- Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
- Must be results-driven, and take appropriate steps to achieve goals while taking ownership of situations as needed.
- Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through.
- Proven ability to build supportive and constructive relationships within and outside of the organization.
- Must meet the Gray Media driving requirements and have a valid driver's license.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
