What are the responsibilities and job description for the MEDIA EXECUTIVE - KPLC position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KPLC:
KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for its industry, booming economy, and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nation's most innovative and most-watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year.
Job Summary/Description:
KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidate must be enthusiastic, confident, driven, and a self-motivated hunter.
If you excel at developing new clients, selling multi-platform solutions, creating unique ideas to market products, and have sales experience, then you would make a great addition to our team.
Duties/Responsibilities include but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KPLC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KPLC:
KPLC is located in beautiful Lake Charles, Louisiana. Situated along Lake Charles and the Calcasieu River, Lake Charles is known for its industry, booming economy, and culture. Lake Charles is the fifth-largest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nation's most innovative and most-watched television stations, ranking among the top 5 Nielsen-rated stations nationally throughout the year.
Job Summary/Description:
KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidate must be enthusiastic, confident, driven, and a self-motivated hunter.
If you excel at developing new clients, selling multi-platform solutions, creating unique ideas to market products, and have sales experience, then you would make a great addition to our team.
Duties/Responsibilities include but are not limited to:
- Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
- Develop new local direct business
- Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
- Demonstrate product knowledge and value to customers.
- Create and deliver formal presentations to clients/prospects
- Provide follow-up assessments of advertising effectiveness
- Collaborate with Traffic personnel to provide timely and accurate traffic instructions
- Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
- Conduct account maintenance including make-goods, posts reports, aging & collections
- Bachelor's or equivalent degree
- Outsides sales experience required
- Self-motivated and enthusiastic personality is crucial
- Must be able to manage time effectively, work independently and as part of a team
- Strong written and oral communication skills, proficient in using MS Office products and CRM software
- A real desire to understand clients and their business needs
- Must be creative, flexible, and able to adapt to industry changes
- Ability to handle multiple projects, prioritize and complete specific tasks on time
- Driver’s license and dependable transportation required
- MVR required
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KPLC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
