What are the responsibilities and job description for the MEDIA EXECUTIVE - WLUC position at Gray Media?
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WLUC:
WLUC, a Gray Media station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. WLUC is an NBC affiliate and #1 ranked in the market. FOX UP News is #2 in this competitive five-station market. With twenty-three and a half hours of local news broadcasting each week, we are an established leader in the industry. Our station website www.UpperMichigansSource.com averages over 5,000,000 page views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes.
Job Summary/Description:
Generate local sales revenue and achieve established sales goals by selling Television, and Digital advertising along with other sales programs.
Duties/Responsibilities include (but are not limited, to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLUC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WLUC:
WLUC, a Gray Media station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. WLUC is an NBC affiliate and #1 ranked in the market. FOX UP News is #2 in this competitive five-station market. With twenty-three and a half hours of local news broadcasting each week, we are an established leader in the industry. Our station website www.UpperMichigansSource.com averages over 5,000,000 page views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes.
Job Summary/Description:
Generate local sales revenue and achieve established sales goals by selling Television, and Digital advertising along with other sales programs.
Duties/Responsibilities include (but are not limited, to):
- Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
- Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
- Achieve monthly/quarterly sales goals for specials and sports programming and other station sales programs.
- Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM
- Meet the required number of weekly sales calls and presentations.
- Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
- Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
- Other duties assigned by supervisor.
- Ability to sell and communicate effectively.
- Ability to work independently and manage your time effectively.
- Ability to use creativity to solve problems.
- Ability to develop campaigns and motivate others.
- A real desire to understand your clients and their businesses.
- A thirst for ongoing learning: advertising, marketing, television, digital.
- Excellent knowledge of presentation software, MS Office products, and CRM software.
- Must meet the Gray Media driving requirements and have a valid driver’s license.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLUC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
