What are the responsibilities and job description for the SENIOR DIGITAL SALES SPECIALIST - WWBT position at Gray Media?
Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WWBT:
WWBT 12 On Your Side, is the Gray-owned NBC-affiliated television station located in Richmond, VA serving Central VA and beyond, embodying excellence, innovation and community commitment. We fulfill our "On Your Side" brand promise through quality news, programming, and information across all media platforms. Richmond, the capital of Virginia, is located on the incredible James River and offers a wide range of cultural and historical attractions. The city and surrounding areas are steeped in American history. Richmond is located two hours from beautiful beaches to the east, and about the same distance in the opposite direction to the colorful Appalachian Mountains.
Job Summary/Description:
WWBT, 12 On Your Side, is seeking a strategic, detail-oriented, and client-facing Senior Digital Sales Specialist to support and strengthen our digital sales operations. This individual will serve as the critical bridge between our Media Executives, clients, Gray Digital Media (GDM) team, and other internal operations. You'll be responsible for campaign planning, performance monitoring, and strategic support on high-revenue digital campaigns, while also playing a key role in training, communication, and workflow efficiency.
Duties/Responsibilities include, but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WWBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WWBT:
WWBT 12 On Your Side, is the Gray-owned NBC-affiliated television station located in Richmond, VA serving Central VA and beyond, embodying excellence, innovation and community commitment. We fulfill our "On Your Side" brand promise through quality news, programming, and information across all media platforms. Richmond, the capital of Virginia, is located on the incredible James River and offers a wide range of cultural and historical attractions. The city and surrounding areas are steeped in American history. Richmond is located two hours from beautiful beaches to the east, and about the same distance in the opposite direction to the colorful Appalachian Mountains.
Job Summary/Description:
WWBT, 12 On Your Side, is seeking a strategic, detail-oriented, and client-facing Senior Digital Sales Specialist to support and strengthen our digital sales operations. This individual will serve as the critical bridge between our Media Executives, clients, Gray Digital Media (GDM) team, and other internal operations. You'll be responsible for campaign planning, performance monitoring, and strategic support on high-revenue digital campaigns, while also playing a key role in training, communication, and workflow efficiency.
Duties/Responsibilities include, but are not limited to:
- Join high-revenue digital sales presentations as a subject matter expert.
- Provide strategic insight and support during pitch development.
- Help translate client objectives into actionable digital campaigns.
- Serve as a resource for more complex client questions during pre-sale and active campaigns.
- Ensure smooth onboarding and execution of digital campaigns.
- Monitor campaign performance and proactively recommend optimizations.
- Communicate directly with the GDM team to troubleshoot issues and request changes.
- Provide timely and professional reporting to MEs and clients.
- Identify pacing issues, under-delivery risks, or creative obstacles early.
- Act as a liaison between GDM, MEs, Assistants, and Managers to ensure seamless execution.
- Create/maintain clear documentation on product timelines, expectations, and campaign setup steps.
- Communicate digital updates, product changes, or GDM policies clearly to the team.
- Help lead weekly digital updates in sales meetings.
- Train new hires and internal personnel on digital platforms, processes, and best practices. Maintain internal training documents and process maps.
- Support assistant development and cross-functional understanding of digital operations.
- A motor Vehicle Registration check is required.
- 3 years in digital marketing, media planning, or campaign management.
- Excellent understanding of digital advertising products (display, pre-roll, CTV, social, etc.)
- Strong communicator and collaborator; able to work cross-functionally and under pressure.
- Client-facing experience with the ability to simplify complex digital solutions.
- Analytical and detail-oriented with the ability to spot trends and troubleshoot performance issues.
- Must thrive in a fast-paced, evolving environment with a strong sense of urgency and ownership.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WWBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
