What are the responsibilities and job description for the DIGITAL MARKETING MANAGER - WBTV position at Gray Television?
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WBTV:
WBTV was the first television station to sign on in the Carolinas. WBTV is dedicated to being ‘On Your Side' in the community empowering viewers with award-winning newscasts and in-depth local journalism. WBTV is in the Charlotte DMA and broadcasts to a viewing area made up of 22 counties within North Carolina and South Carolina. WBTV First Alert Weather is the area's only certified most accurate forecast for eight years.
Job Summary/Description:
WBTV is looking for an experienced Digital Marketing Manager with a demonstrated history of working in fast-paced environments under tight deadlines. The ideal candidate must be skilled in producing creative,
attention- getting spots for all digital platforms, is self-motivated, and understands how to emotionally connect with the audience through these platforms.
Duties/Responsibilities include (but not limited to):
- Manages all digital marketing efforts.
- Strategize and execute a digital marketing plan that ensures brand consistency across all platforms and aligns with business goals.
- Conceptualizes, writes, produces, and edits compelling content for all digital platforms to market WBTV content like topical special reports, Proof of brand spots, and station initiatives.
- Collaborate with news producers, reporters, anchors, and news managers to obtain information and video for creation of digital content to increase brand awareness of our products.
- Produces additional video and graphic presentations as requested for digital and streaming audiences.
- Help manage, grow, and market our brand on social media platforms.
- Curate content across all our digital properties and perform regular quality assurance checkups.
- Analyze market trends and customer insights to continuously refine marketing strategies and maximize ROI.
- Provide digital production support and timely customer service to all departments.
- Work with clients as needed on sales-driven digital projects.
- Must keep up with trends in the digital space to enhance our brand on platforms.
- Participates in station-sponsored events and all assigned special projects to establish a digital presence.
- Help to plan and execute digital coverage for events and station community efforts.
- Other projects as assigned.
Qualifications/Requirements:
- Bachelors Degree Preferred.
- Minimum 3 years experience creating digital content for a brand.
- Ability to work collaboratively with a diverse group of managers and staff.
- Knowledge of Adobe Creative Suite.
- Knowledge of digital programs & social media strategies.
- Ability to adapt to changes in work environment.
- Strong communication skills.
- Available to work nights and weekends as needed.
- Must be willing to work onsite in Charlotte, NC
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
